One of the UK’s most exciting and critically-acclaimed craft beer brands, Hiver Beers Ltd, has already reached £141,470 (40%) in its crowdfunding campaign.
The award-winning honey beer aims to raise a total of £350,000 in the round. Funds raised will support future retail plans and a dynamic sales and marketing strategy.
Since launching at 9am today the start of the month-long fund raise has been a hive of activity with investors from across the UK keen to be a part of the company’s ongoing journey.
Building on its strong reputation as the authentic premium honey beer brand, Hiver is offering 8.0% equity to accelerate the growth of the business.
Hiver’s range of beers are currently stocked across the UK and exported internationally, with funding set to expand this reach further. The investment will also facilitate the opening of a second, and flagship, Hiver, The Experience and retail site, while simultaneously growing Hiver’s audience and driving rate of sale.
Furthermore, Hiver’s passionate support of the British beekeeping community will be to the fore, with plans to fund planting days to support the 100 community-based beehives at the heart of the campaign objectives.
Hannah Rhodes, founder of Hiver Beers Ltd, comments on the latest investment news: “The take up we have already seen from all types of investors has been immense. It’s a great vote of confidence in Hiver, both as a product and as a brand, vindicating four years of hard work.
“We are well on our way to meeting our target and with the demand for Hiver Beer growing every day, we are confident we can achieve our goal and reward our investors with bringing the exciting plans we have to reality in 2018.”
The campaign opened on 12th September 2017 and there is still an opportunity to invest. Hiver’s crowdfunding is open for business. To find out more click here .
For more information regarding Hiver Beers visit: http://www.hiverbeers.com/
To purchase Hiver products and book Experiences visit: https://shop.hiverbeers.com/
Investments of this nature carry risks to your capital. Please #InvestAware as your capital is at risk. For terms and conditions click here .
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To receive further information, please contact Henry Rubinstein, henryr@thinktank.org.uk or Eric Ongeri, erico@thinktank.org.uk at The Think Tank, T: +44 (0) 20 7831 2225.
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Notes for editor
About Hiver Beers Ltd.
Hiver Beers Ltd is a brand owner of all-British, all-natural craft beers brewed using unique blends of urban and rural honeys from London and the UK.
Importantly, the honeys are used during the brew to aid the fermentation and conditioning process, rather than being added afterwards for sweetening.
This process gives the beer a crisp and refreshing ‘dry finish’, ensuring the honey flavour shines through without it being too sweet or cloying.
Hiver is currently produced in three products for both on-trade and off-trade purchase:
- Hiver The Honey Beer, a 4.5% ABV Blonde Beer (Keg, Bottle)
- Hiver The Honey Ale, a 4.5% ABV Brown Ale (Cask, Bottle)
- Hiver The Honey IPA, a 4.9% ABV IPA (Keg, Cask)
Recognised for its quality, consistency and depth of flavour, the Hiver range has been regularly covered in the UK media and has received a number of national awards, including:
- Great Taste Awards 2016: Two Stars (outstanding) for both Blonde Beer and Brown Ale
- Best British Honey Beer, National Honey Show 2016: Silver, Blonde Beer and Winner, Brown Ale
- Great Taste Awards 2015: Two Stars (Outstanding) for Blonde Beer
- International Beer Challenge 2015: Silver, Blonde Beer
- Ocado’s Britain’s Next Top Supplier: Winner, Hiver as a business
Hiver’s investment round, delivered in partnership with Crowdcube, represents an opportunity to become involved with an original proposition occupying a unique position in the crowded ‘Craft’ market space. The company has grown Y-o-Y, and is a healthy business with a highly ethical approach.
Hiver embodies a strong ethos of ‘giving back’, investing in the local community, stockists and drinkers not only to create a loyal fanbase but also draw attention to a vibrant British brewing scene and also the important ecological role played by the bees which make the honey, essential in the manufacture of Hiver’s beers.
About Hiver Beers Ltd Stockists
Off-trade, the beer is currently stocked at some of the UK’s best-quality multiple operators, including 70 M&S stores in London and the South East and nationwide through Ocado Online, Majestic Wines, Selfridges & Co and Harvey Nichols. A popular choice for independents, Cambridge Wine Merchants and Duncan Marie Wines all stock Hiver Beers’ lines.
On-trade, the beer is currently stocked at some of Britain’s most prestigious venues, including The Shard, The Dorchester and The River Cottage, as well as 491 Mitchells & Butlers sites nationwide, 15 Young’s Pub Co. sites across London and a large number of independent operators.
For a full list of current Hiver stockists (both on-trade and off-trade), please email: info@hiverbeers.com
About Hiver, The Experience
Hiver, The Experience, launched in 2016, is a two hour, hands-on beekeeping and beer-tasting session, currently hosted in London, where members of the public can get up close to the bees and find out more about their fascinating lives and the valuable ecological role they play.
This is followed by a tutored beer and food matching session, where the full Hiver range can be sampled. This year the company has already taken 2,500 bookings and is at capacity. The funds raised will, in part, contribute to securing a second retail and experience site to meet the growing demand.
For more information, visit: https://shop.
hiverbeers.com/collections/ the-hiver-experience-urban- beekeeping-and-craft-beer- tasting About Hannah Rhodes, founder of Hiver Beers Ltd
Hannah Rhodes launched Hiver Beers Ltd in September 2014, having previously worked within the UK beer and beverages industry. Formerly she occupied the role of senior sales and brand manager at Meantime Brewery, where she was responsible for launching their popular London Lager, and was subsequently the sales and marketing manager at Frobishers Juices. Here, she was instrumental in rebranding the range and developing their South East distribution network.
The inspiration for Hiver came to Hannah following an introduction to urban honey at the 2012 Urban Food Fortnight and an introductory course in beekeeping at the London Honey Company.
Since the beer’s launch Hannah has been at the forefront of the UK craft brewing scene, promoting both ethical practice and also championing women within the sector and entrepreneurs in the wider hospitality industry.
In 2014 Hannah was named one of Management Today and The Sunday Times ‘Top 35 under 35 to watch’, an impressive accolade which highlights some of UK businesses most promising rising stars. Significantly, she was also one of the founding mentors for Fast Forward 15, a hospitality mentoring programme launched in 2015 to encourage and develop young women within the industry to reach their full potential.
To this day, Hannah continues to build Hiver’s business, overseeing new lines and winning new contracts both nationally and further afield, while maintaining an ethical approach for which the beer is consistently lauded by stockists, drinkers and fellow industry peers alike.
14th September 2017
