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18th November 2022

Now ‘not the time’ for additional advertising restrictions

Potential restrictions would be devastating to eceonmy & range of sectors

Commenting on the Scottish Government’s publishing a cconsultation on Restricting Alcohol Advertising and Promotion, the Scottish Beer & Pub Association (SBPA) have warned of the potential devastating economic impact to Scottish businesses, sporting, cultural and events infrastructure, should the proposed restrictions be brought into force.  

Emma McClarkin OBE, CEO of the Scottish Beer & Pub Association said:  

“If enacted, these proposals would have a devasting impact on investment and jobs across a range of sectors, while hitting small, Scottish-owned businesses the hardest.  

“It would create an insurmountable barrier to growth for Scottish producers, while ripping-out much needed funding from sports clubs, cultural events and venues, like theatres and cinemas, and reduce jobs in creative industries.  

“Businesses in these sectors are desperate for additional funding to survive the current economic crisis. The Scottish Government should be looking at ways to support them instead of inflicting more damage on the economy.  

“There is already robust regulation of alcohol marketing and a recent report by Credos found little evidence’ of a relationship between alcohol advertising and consumption trends and that ‘alcohol advertising spend trends are inversely correlated to alcohol-specific harms’ in Scotland.  

“It would also be negative for public health goals by stifling innovation and growth in no and low alcohol products, that have a vital, recognised role in helping people moderate consumption and reduce health harms.  

We will engage constructively around these proposals but the Scottish Government and MSPs must think very carefully about the potential impact these measures might have on the economy. Now is not the time to be risking investment and jobs.” 


Press release from the SBPA.

For further information, please contact:  

Paul Togneri ( 

Jessie Powell (