Independent Yorkshire brewery, T&R Theakston is celebrating a successful launch and a national listing for Nowt Peculier, the brewery’s new alcohol-free version of the legendary Old Peculier.
Selling over 15,000 bottles in its first two months, the beer has been praised for its likeness to its alcoholic counterpart and offers traditional ale enthusiasts a deeply satisfying alcohol-free alternative.
Continuing its success, Nowt Peculier will now also be stocked in 170 Sainsbury’s stores nationwide with the family brewery in continued talks with a number of retailers to extend the beer’s off trade footprint even further.
The brewery is also building distribution in the on trade through Heineken, Star Pubs, LWC and other wholesalers as operators adapt their range to meet demand for 0.0% ale options.
Thanks to advanced filtration technology, Theakston has preserved everything that’s made Old Peculier the iconic pint it is today – minus the alcohol. Meticulously brewed to the original recipe with the traditional Fuggle hop alongside
Challenger and Progress bitter hops, this rich-flavoured, dark ruby ale captures the complex character of its legendary forefather, with subtle notes of cherry and banana complementing a bitter hop finish.
Richard Bradbury, Managing Director of Theakston’s Brewery, said: “Nowt Peculier is one of our first ventures into alcohol-free beer in the brewery’s near 200-year history and maintaining our reputation for high quality beers was absolutely paramount for us in the creation of Nowt Peculier.
“We are thrilled by the warm reception the beer has received so far and look forward to extending Nowt Peculier’s reach even further across the on and off trade this year. The low and no alcohol beer category continues to grow in the UK, and thanks to our use of the highest quality ingredients, the expertise of our brewers and remarkable new technology, we are pleased to bring something new to the category and staying true to our commitment to brew legendary beers.”
To stock Theakston’s Nowt Peculier on your bar, please contact your regular Theakston beer supplier or email sales@theakston.com. To find out more about T&R Theakston, visit: www.theakstons.co.uk.
ENDS
For more information contact Chloe Murray or Ben Ormsby at Aberfield Communications on chloe.murray@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.
About Theakston Brewery
Theakston Brewery of Masham is one of the UK’s oldest and most highly regarded independent brewers. Founded in 1827, Theakston has been Brewing Legends Since 1827, brewing a range of much-loved traditional and contemporary beers. A proud sixth-generation family brewer, Theakston remains one of the largest independent breweries under family control in the UK.
At the heart of its brewing heritage is the iconic Theakston Old Peculier, internationally acclaimed as one of the great British ales. The Theakston portfolio includes a combination of cask and keg beers, with ten permanently available:
- Theakston Best – the quintessential English session ale
- Theakston Old Peculier – the Legend
- Theakston Peculier IPA – a widely acclaimed hop-forward IPA
- Theakston XB – Masham’s best-kept secret
- Theakston Lightfoot – a gluten-free cask ale
- Theakston Quencher – a new low-ABV cask ale
- Theakston Barista Stout – a coffee connoisseur’s favourite
- Theakston Pale Ale – a Mid-Atlantic-style New England Pale
- Theakston Dark Mild – the only nationally available Mild in the UK
- Theakston Nowt Peculier – a game-changing 0.0% alcohol-free beer, crafted using the same ingredients and methods as Old Peculier, with innovative reverse osmosis filtration to retain its rich, dark, and fruity character.
This core range is complemented by a selection of well-established seasonal ales.
Theakston Brewery has a long tradition of supporting the Great British Pub and the communities it serves, with a strong commitment to quality, brewing excellence, and heritage. Visitors can experience this firsthand at The Black Bull in Paradise, the Theakston Brewery Visitor Centre in Masham, open year-round.
For more information, visit www.theakstons.co.uk or follow us on Facebook, Instagram, Tik-Tok and LinkedIn.
For more information contact Chloe Murray or Ben Ormsby at Aberfield Communications on chloe.murray@aberfield.com / ben.ormsby@aberfield.com, or call 0113 880 0444.
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