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2nd December 2022

Offer a Christmas gift with purpose, support independent pubs

(Picture: Alison, Founder of CityStack and Bryan, Managing Director of the Skehans)

Looking for unique low budget gift idea for Christmas? We recently launched a unique gift for pub lovers, which aims to support independent pubs that are struggling with the current economic situation and answer the issue of budget for going out: CityStack is a £20 stack of beer mats that offers £100 worth of food & drinks at ten amazing independent pubs across London.

This pack offers ten money-saving beer mats, each giving £10 off a £20 spend at one of the ten pubs that are part of the collection: it’s a total of £100 worth of food & drinks offered per pack!

How does it work? When it is time to pay, our users give the beer mat to receive a £10 discount on their bill. This discount is available on any item on the menu (food, drinks…) at any time.

With this pack, pub lovers save money, discover and support a selection of great independent pubs at the same time, it’s a win-win!

A unique stocking gift idea to encourage to visit independent pubs!

The decrease in revenues caused by Londoners’ budgeting less towards going out, added to the increase of costs, results in a serious challenge to keep the hospitality businesses running. Not to mention the massive staff shortage disruptions.

While big chains may be well equipped to weather the current economic situation, it’s much harder for independent businesses to keep their business afloat.

It is imperative that we keep supporting the independent businesses that make London tick! That’s why we launched CityStack: to encourage people to go back to independent pubs!

“The current situation is very complicated to handle as a pub. When we were offered to join CityStack, we were delighted, as we want to spread the word about our pub, but we don’t have the needed resources to spend on marketing. This clever system is a great tool for promoting independent pubs like ours.” Mel, Landlord of the Angel & Crown

A clever system to save money and discover independent pubs…

“I was offered this pack for Christmas and I particularly appreciate being able to discover new places I would have never gone to otherwise.” Chris, 41, London pub lover

You only need to visit 2 pubs to get your money back!

Using our advanced ranking model and visiting scores of venues, we have hand-picked some of the very best pubs with meticulous care. All have something particularly special to offer: craft beers, a hidden garden, an incredible menu or unique design.

About the founder

Alison, 32, is French and arrived in London in the middle of the pandemic (Oct. 2020). When she settled down, she fell in love with the pub culture and was fascinated by how Brits consider a pub as an extension of their living room. But she was sorry to see how people deserted these amazing places dedicated to gatherings, especially independent pubs.

Her family has worked in hospitality for a while, and she knows how challenging it is to run a local restaurant, bar or pub.  It requires a lot of energy to deliver the best service possible, and managers don’t have time to spend on marketing. Nor the expertise. Having worked in the e-commerce sector for the past few years, she has helped small & independent retailers who had the same issue, competing against big groups with more resources, by providing modern marketing tools to develop their activity.

In 2021, she decided to help prevent the disappearance of these hospitality businesses that are part of the UK’s DNA with a unique Christmas gift for pub lovers and launched CityStack.

In October 2021, she was able to select ten amazing independent pubs ready to kickstart the adventure and launched a two-weeks crowdfunding campaign for Christmas, which was overachieved in a short period of time.

Since then, CityStack started to generate sales online and in independent retail shops. The project also received brilliant feedback from pubs and users and have been recommended by Time Out.

  More information, links & contacts

Press release from City Stack.

Contact: Alison Boutoille, Co-founder l l 07 385 84 98 24