Available on Meantime’s e-Shop and in select record stores across UK in the lead up to and on Record Store Day, April 22nd
A donation from sales and merchandise will go to Record Store Day’s Official Charity Partner, War Child.
GREENWICH, LONDON, March 23, 2023; Record Store Day UK is proud to announce its latest collaboration with Meantime Brewing Company and launch Double Groove, the official beer of Record Store Day 2023.
The unique character of this year’s brew is a fitting tribute to every single one of the knowledgeable, dedicated team members behind the counters at the hundreds of independent record shops taking part in this year’s event across the UK on April 22nd. The beer will launch on Meantime’s web shop https://shop.meantimebrewing.com/on Mon 3rd of April, with 50p per bottle going to RSDUK’s official charity partner War Child. Draught pints will be served exclusively at the brewery’s taproom, with £1 of every pint also being donated.
As part of the celebrations of the teams and stores that keep vital parts of local music scenes thriving, Double Groove will also be available in selected shops on the 22nd April.
Joe Gardner, Head Brewer at Meantime, said, “ Double Groove IPA is ‘the ultimate hop duo’. We’ve mixed American Citra and British Admiral hops to create a full-bodied IPA that’ll get you into the groove this Record Store Day. Double Groove features 50% US & 50% UK varieties, bringing together complementary flavours to create a distinct and unique beer. This is our third year as official beer partner to RSD UK and this beer symbolises the important relationship between the US and UK, both musically and in beer. Cheers!”
Music-lovers visiting their local record store and raising a glass of Double Groove on April 22nd will also receive limited edition Meantime t-shirts and tote bags at participating record stores (while stocks last). And for those who miss out, Record Store Day and Meantime official merchandise will be available to through the Meantime e-Shop, https://shop.meantimebrewing.com/.
Meantime’s collaboration with Record Store Day is a way of highlighting the independent record sector which consistently finds creative and inventive ways to keep physical music discovery exciting for communities all over the UK. Now in its 16th year, more than 250 independent record stores will be marking Record Store Day on April 22nd, with hundreds of exclusive and limited-edition releases available from the likes of Taylor Swift, Madonna, Bob Marley and this year’s Record Store Day UK ambassadors The 1975. More details on how to take part can be found on www.recordstoreday.co.uk.
ENDS
About Meantime
Born in Greenwich. The home of time. Brewed with time, passion and dedication, Alistair’s innovative and high-quality beers led to one of the first major craft breweries that sparked the craft beer movement – and made settling for average beer a thing of the past. Alistair’s core belief and pioneering mission still drives today. And though we may have outgrown Alistair’s flat, you’ll still find us in our Greenwich home, spending every available minute and second producing the most game-changing brews we can So crack open a cold one and let’s all cheers to time well spent!
About Record Store Day
Record Store Day sees hundreds of independent record shops across the UK come together to celebrate their unique culture. Special vinyl releases are made exclusively for the day and many shops host performances and events to mark the occasion. Thousands more shops celebrate the day around the globe in what’s become one of the biggest annual events on the music calendar. #RSD23 www.recordstoreday.co.uk
Facebook: @RSDayUK
Twitter: @RSDUK
Instagram: @recordstoreday
About War Child
At War Child we are driven by a single goal – ensuring a safe future for every child affected by war. We work in some of the hardest to reach places to support those who are hardest hit. We aim to reach children as quickly as possible when conflict breaks out and stay long after the cameras have gone to support them through their recovery. We work with local communities and governments to help protect and educate children, and support them to heal and learn, for a safer, brighter future. We understand children’s needs, respect and stand up for their rights, and put them at the centre of everything we do – because one child caught up in conflict is one child too many. Every day, our local teams are in communities and in refugee camps creating safe spaces for children to play, learn and access psychological support, and we specialise in responding rapidly to emergency crisis situations to deliver immediate and critical care to help to those who need us most, when they need us most. At War Child, we will never give up on children affected by conflict. Charity number: 1071659
Facebook: https://www.facebook.com/warchilduk/
Twitter: https://twitter.com/WarChildUK
Instagram: https://www.instagram.com/warchilduk/
Press release from Asahi UK Ltd.
Contact:
Shoma Amin