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Old Harry’s Pale Sail joins Badger portfolio for the summer

Badger Beer, from Hall & Woodhouse, brewed in Dorset since 1777, is bringing back its Old Harry’s Pale Sail, a refreshing auburn pale ale, for the summer months, following its huge success last summer.

Bursting with floral and citrusy aromas, the beer contains Goldings, Jester and Amarillo hops, and Flagon, Crystal and Munich malts, creating a thirst-quenching ale which is perfect for the warmer months.

Old Harry’s Pale Sail is available as a seasonal cask ale in select Hall & Woodhouse public houses across the south of England from the beginning of August until the autumn, supported by PoS kits including posters and tent cards.

Sarah Pace, brand manager for Badger Beer, says:

“We are delighted that Old Harry’s Pale Sail is returning for the summer months, following its phenomenal success last summer. Old Harry’s Pale Sail is inspired by Old Harry Rocks, which is an iconic set of rocks along Dorset’s Jurassic coast.* All sorts of legends surround the rocks, most notably about an infamous pirate named Harry Paye, whose ship is said to have hidden behind the rocks awaiting passing merchantmen, and after whom they are named.

“The refreshing ale is available from this month across 140 of our public houses in the south of England. With its floral and citrusy aroma and light hop notes it works extremely well as a refreshing, summer ale both on its own and as an accompaniment to food.”

In addition to Old Harry’s Pale Sail, the Badger cask range comprises: The Legendary Tangle Foot, The Fursty Ferret and Badger Best Bitter, available exclusively in Hall & Woodhouse’s pub estate across the South of England. Tangle Foot, Fursty Ferret, Golden Champion, Hopping Hare, The Cranborne Poacher, and The Blandford Fly are also available in 500ml glass bottles. Tangle Foot and Fursty Ferret are available in 500ml cans. Badger also has a crafted IPA called The Wicked Wyvern, available on keg in the Hall & Woodhouse estate.

ENDS

* The rocks are three chalk formations, including a stack and a stump, located at Handfast Point, on the Isle of Purbeck. They mark the most easterly point of the Jurassic Coast, which is a UNESCO World Heritage Site.

For further information or photography please contact jogrobel@exactpr.co.uk or 07881 782262; or hannah@exactpr.co.uk or 07711 157655. For more information about Exact PR please visit www.exactpr.co.uk.

Notes to editors:

  • Badger Beer has been brewed in the heart of the Dorset countryside since 1777 by the family-owned independent brewer Hall & Woodhouse. Hall & Woodhouse is well known for its range of award-winning beer brewed under the Badger brand and its network of public houses throughout the South of England. The brewery is now managed by the seventh generation of the Woodhouse family.
  • The Legendary Tangle Foot (5% abv and 4.7% abv in cask format) is a deceptively drinkable golden ale, made from the finest English Flagon barley and Goldings and Challenger hops. The ale has a balanced flavour of crisp malt and subtle hops, with a delicate pear drop aroma.
  • The Fursty Ferret (4.4% abv and 4.1% abv in cask format) is a morishly malty, amber ale. Its dark crystal malt delivers a full-bodied biscuit taste, rounded off with a subtle floral and lemon hop aroma.
  • The Golden Champion (4.5% abv) is a bright golden ale with floral hints of elderflower. It is a light and refreshing ale with a crisp taste of summer.
  • The Hopping Hare (4.4% abv) is a refreshing light hoppy ale. It is a marriage of aromatic citrus American Amarillo and Cascade hops and the finest English Flagon barley.
  • The Cranborne Poacher (5.7% abv) is a bold, fruity, ruby ale. It uses crystal and chocolate malts to provide a full-bodied taste with sweet, complex flavours of damson and liquorice.
  • The Blandford Fly (5.2% abv) is a uniquely sweet and spicy golden ale with a refreshingly different ginger taste which is offset with hints of sweet toffee.
  • The Wicked Wyvern (5% abv) is a West Coast-style IPA which is brewed with Amarillo, Cascade and Mosaic hops. The beer has a flaring deep bronze colour and a citrus aroma of zesty grapefruit, a bitter hop character and a dry hoppy finish.
  • Badger Beer is a member of SIBA, The Society of Independent Brewers https://www.siba.co.uk
  • Badger Beers are corporate sponsors of The Dorset Wildlife Trust.
  • For more information about Badger, please visit www.badgerbeers.com

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