Old Speckled Hen, the bestselling premium ale in the UK, is supporting its customers with simple kits to drive guests to the pub at quieter times in the week, and what goes better than a traditional quiz and a refreshing pint?
Part of the Greene King portfolio, Old Speckled Hen is keen to support its customers to drive footfall with reasons to visit the pub, as well as rewarding the curiosity of its drinkers to encourage more people to enjoy a refreshing pint in their local.
Old Speckled Hen is currently offering everything its customers could need to run a quiz, so the hard work is taken off their hands. A bespoke Pub Quiz in a Box, including branded pens, quiz sheets, a manager’s guide and access to an online portal for quiz and picture questions, is all packaged together for the customer. For those pubs already running their weekly quiz, the brand also offers support with bespoke point of sale to promote and raise awareness of the events.
David Spencer, Marketing Controller for Old Speckled Hen said: “As a distinctive, delicious beer, Old Speckled Hen aims to reward curiosity, and so does the traditional pub quiz, which encourages communities to come together and test their combined knowledge.
“However, for the pub team a quiz can be a lot to organise on top of everything else they have to manage, and so we wanted to provide our loyal customers with something that made the planning easier and also helped to create simple, yet effective, reasons for guests to visit their local. Our Pub Quiz in a Box gives teams everything they could need to prepare for the event in one place, meaning more time to spend on the guests themselves.”
-ENDS-
For more information, or any other media inquiries please contact pressoffice@greeneking.co.uk
About Greene King:
- Greene King was founded in 1799 and is headquartered in Bury St. Edmunds, Suffolk. It currently employs around 39,000 people across its five divisions: Local Pubs; Destination Food Brands; Premium, Urban and Venture Brands; Pub Partners; and Brewing & Brands.
- It operates c.2,600 pubs, restaurants and hotels across England, Wales and Scotland, of which c.1,600 are retail pubs, restaurants and hotels in the Locals, Destination and Premium, Urban and Venture divisions, and c.1,000 are tenanted and leased pubs in its Pub Partners division. Its leading retail brands and formats include Hungry Horse, Farmhouse Inns and Chef & Brewer.
- The Brewing & Brands division covers the brewing sides of the business, with quality ale brands brewed at the Greene King brewery in Bury St Edmunds and the Belhaven Brewery in Dunbar. The industry-leading portfolio includes Greene King IPA, Old Speckled Hen, Abbot Ale, Ice Breaker and Belhaven Best.
Press release from Greene King.
For more information, or any other media inquiries please contact pressoffice@greeneking.co.uk.