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15th September 2014

One small step for mankind, one giant stride for London Pride

Photographs available


London Pride, the flagship brand of Fuller, Smith and Turner P.L.C the London brewer and premium pub company, has gone where no other real ale has been before. There is now photographic evidence that London Pride embarked on its very own space mission.


The original launch from The White Swan in Whitchurch took place on Saturday 5 July, however, corrupted image files on both mission cameras meant that no photographic evidence survived. Nevertheless, a second launch took place last week and photographs were finally obtained. The payload, being lifted by a 200g balloon, reached 24.3km into the earth’s stratosphere, where the pint of London Pride froze.


Chris Smith, the rocket scientist behind the mission, said: “The idea of this unique mission just came from a chat with Pete and Ros [tenants of the White Swan] who jokingly ask if it would be possible. Of course, I said yes. I have worked on many rocket launches as part of scientific and commercial programmes; however, it is exciting to send the first London Pride into space.”


Ros Bangs, tenant of The White Swan, said: “We were tired of seeing every village pub go ‘gastro’ so we decided to go ‘astro’! Seeing as London Pride is our top seller what could be better than celebrating our locals’ favourite tipple by sending it stratospheric.”



For further information and to attend the launch, please contact the press office:

Georgina Wald                                  020 8996 2198/07831 299801              

Joanne Steward                               020 8996 2135                                          



Notes to Editor

Fuller, Smith and Turner P.L.C. is an independent traditional family brewer founded in 1845 and is based at the historic Griffin Brewery in Chiswick, London, where brewing has taken place continuously since 1654. The Company runs 180 Managed Pubs and Hotels and 206 Tenanted pubs, with a focus on outstanding cask ale, great wine, exemplary service and delicious fresh, home-cooked food. The Company also has 622 boutique bedrooms in its Managed estate.  Fuller’s pub estate stretches from Brighton to Birmingham and from Portishead to the Greenwich Peninsula, including 168 locations within the M25.


The Fuller’s Beer Company brews a portfolio of premium beers including London Pride, ESB, Organic Honey Dew and Frontier Craft Lager. In June 2013, the Company acquired Cornish Orchards, a craft cider maker producing a range of award-winning ciders and premium soft drinks. Fuller’s is also the UK distributor for Sierra Nevada, the premier US craft beer.


Chris Smith is Managing Director or European Astrotech. Chris has a BSc (Hons) in Chemistry and has 29 years’ experience in the space industry. He has launched/tested over 40 spacecraft including Rosetta, which will land on a comet this August, Mars Express, Venus Express, Herschel and Planck. He is currently responsible for launching all 22 Galileo spacecraft (the new European GPS system). Chris has also designed the propellant production facilities at Westcott and in Hanau Germany that supply the majority of the oxidiser for European satellites. He was a firing officer during the qualification of spacecraft thrusters and was senior research chemist on the European Space Agency’s study of long term compatibility of NTO oxidisers for spacecraft use. Asides from the space industry, Chris has also spent 7 years in the Territorial Army.

Joanne Steward
PR Executive