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8th July 2014

“Open your Brewery in Cask Ale Week!” says industry leader

Cask Marque is challenging the industry to open up its breweries for free tours and tastings over the weekend of 27-28 September 2014 as part of the Cask Ale Week celebrations.
“Opening breweries to the public plays on people’s growing fascination with beer,” says Cask Marque director Paul Nunny. “There’s a real excitement about the emergence of many hundreds of new breweries in the last three years – and people are keen to know more about them. This is the ideal opportunity to respond to their curiosity! .
“We’re suggesting brewers offer free guided tours, talks and tastings over the weekend of 27-28 September 2014 as part of the Cask Ale Week celebrations. It can be a great community event where they’re teaching people about brewing, beer, ingredients, flavour and aroma. They can engage consumers, encourage brewery and brand loyalty, gain press coverage and provoke positive social media activity.”
The Daily Telegraph is supporting Cask Ale Week with a free pint offer in pubs – and it will also encourage readers to visit local breweries that are opening their doors. Details of open days and brewery events will be shown on the Cask Ale Week – and the support of Cask Marque pubs and CAMRA will be enlisted to publicise the activities.
Paul Nunny said “A single brewery opening would have a positive impact locally; 500 breweries opening will have a monumental impact. It will send out a truly powerful message about the importance of brewing to the social and economic life of Britain.”
Mike Benner, managing director of the Society of Independent Brewers (SIBA), said, “We will be encouraging our 800 or so brewer members to throw open their doors during Cask Ale Week. Brewery tours are a powerful way to engage with consumers, showing them not just the brewing process and the fantastic beers on offer, but also the many benefits that a brewery brings to its local community by creating jobs, employing local suppliers and and often sourcing the raw materials for its beers.”

Breweries should email Cask Marque with the details of their planned activity over the weekend and this will be uploaded onto the Cask Ale Week website.

Cask Ale Week runs 25 September – 5 October 2014. Apart from the FREE PINT offer many regional breweries and pub groups will be developing their own bespoke activity. Do look at to see some of the events from last year – and to download the logo for your website and publicity materials.
Date: June 2014
Further info:
Frances Brace, Red Flame Communications, 07432 692309

Heather Ryland, Red Flame Communications 07527 375847

Paul Nunny
Director of Cask Marque
07768 614065

Notes to editors:

BUTCOMBE BREWERY in Wrington, North Somerset BS40 5PA are celebrating ‘National Cask Ale Week’ and ‘Made in North Somerset’ opening the doors of their brewery for their Annual Open Day on Saturday 27th September 11am-3pm: Brewery Tours / Beer / Entertainment all FREE.

They are also re-launching of HAKA – their most successful seasonal beer ever – on Thursday 25th September at the Colston Yard Bristol 6pm-8pm. Lots of free beer and food!

And there’s plenty going on in the Butcombe pubs too! Check out the details at
HALL AND WOODHOUSE are supporting Cask Ale Week by hosting a beer festival on Saturday 27th September in the splendid and appropriate surroundings of the brewery in Blandford, Dorset.
The 2013 inaugural Hall & Woodhouse Dorset Beer Festival was a great success with 500 people attending and 34 cask ales from local Dorset breweries and live music from 3 bands. In 2014 the beer festival will again take centre stage in the Saturday in Cask Ale Week and provide the opportunity to showcase the wide variety of beers available from Badger and the breweries of Dorset.
All proceeds will go to MacMillan Cancer Support. What better way could there be to raise money for such a worthwhile cause whilst enjoying great cask ale.