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10th July 2013

Out Now | The Bluffer’s Guide to Beer by Jonathan Goodall

This guide will leave your brain full of beer knowledge, the way a hearty stout leaves your belly full of beer love.



Never again confuse your grist with your gruit, your wort with your yeast, or your butt with your firkin (108 gallons versus nine gallons, since you ask). Bask in the admiration of your fellow drinkers as you pronounce confidently on the provenance of whatever is in your stein (or mouth), and hold your own against self-professed beer aficionados.

The guide coaches readers on how to become all-round beer bluffers. There are chapters covering the historic process of brewing, the heady highs and frothy lows of the drink, and the jargon you’ll need to outtalk (and outdrink) a pro.

A 5-million-copy bestselling series, The Bluffer‘s Guides® have been helping people out of sticky situations for over four decades. Now relaunched, they’re back – and not just in paperback. E-books are available from all major online bookstores. Bluffer‘s mission is to eradicate social embarrassment from this world, and (with the help of their witty experts) they’re well on their way to doing just that. 

The Bluffer's Guide to Beer

The Sunday Telegraph described the original series as containing ‘an amazing amount of solid fact disguised as frivolous observation’ and Daily Mail hailed the guides as providing a ‘means to apparent instant erudition without actually having to know or study anything.’

This book should carry a government health warning. It’s a barrel of laughs. Goodall’s crazy wit is intoxicating, exhilarating, and could seriously damage the heart. But what a way to go.


Jonathan Goodall landed his first writing job editing ‘The Potato Page’ at The Fresh Produce Journal. He learnt quickly how to identify a ‘hot-potato’ story, a skill he successfully transferred to Wine & Spirit International then Decanter wine magazine, which he joined as editor. Never afraid of hands-on research, he has since written about all facets of booze for, among others, The Daily Telegraph, The Times, The Spectator and Saga Magazine. He has also written books about beer (The Boys’ Beer Book), cocktails (including The American Bar & Cocktail Book) and wine (The Bluffer‘s Guide to Wine). Jonathan is now resting his liver in Bournemouth with his partner, Gabrielle, and son James. He is still known to enjoy the occasional ale, strictly for the purposes of research, and only in moderation.


Emma Smith | 0207 042 0228 |

Review copies available on request.

E-book available for Kindle and iPad at and iBookstore (RRP £4.99). Print edition now available at Waterstones and other retailers (RRP £6.99).

Bluffer‘s Guide®, Bluffer‘s Guides®, Bluffer‘s®, and Bluff Your Way® are registered trademarks. Use of these trademarks is forbidden unless prior permission has been obtained from Percival Limited (trading as Bluffer‘s®).