Since its launch a month ago, AleHunters online beer event partnership with Brewery Market, Twickenham has seen a number of bookings up to Christmas and many further prospects in the pipeline.
The online beer tastings consist of themed sets of beers delivered to tasters’ homes along with sensory flavour packs and tasting cards. Low and no alcohol beer options are available as are vegan and allergen-free flavour packs.
Founder and Guild member Paul Davies said: ‘Prior to lockdown these online experiences had been mooted as an idea to be developed sometime in the future. Since March the inability to deliver in-person events have accelerated their roll out.’
Another shift with regard to AleHunters’ events is that they are no longer confined to thirsty enthusiasts from London and the Home Counties. ‘Our online events now spread across the UK and Ireland, Europe, the USA and we are looking into a tasting that includes locations in Australia’. In December, 125 attendees from across Europe will gather for a tutored beer tasting which may be a record.