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25th May 2023

Pedalling 2 Pubs set to add £50k to the Pedalling for Pubs campaign!

Following the incredible success of the intrepid Pedalling for Pubs riders, who raised over £315k for industry charities, Only a Pavement Away and the Licensed Trade Charity by cycling across Sri Lanka last month, 50 UK riders are now on a mission to boost the total fundraising by another £50k!

The inaugural Pedalling 2 Pubs UK Edition will set off this summer, with 50 hospitality professionals cycling 240km across the idyllic Yorkshire Wolds countryside between the 9th -11th June 2023.

Led by ride organiser Steve Alton, CEO at the British Institute of Innkeeping (BII), this impressive challenge will help the hospitality sector towards the revised goal of £400k, after the Sri Lankan crew smashed through the original £300k goal.

Commenting on the upcoming challenge, Steve Alton said “After taking part in last year’s inaugural Pedalling for Pubs ride across Jordan, I realised the only thing that was missing from such a fantastic fundraising initiative, was the opportunity to visit some great British pubs!”

“Thus, Pedalling 2 Pubs was born. It is a testament to the work undertaken by founder Katy Moses and the organisers of the flagship ride, that there is already so much excitement around the UK edition. We have already raised over £32k but we want to turn that into £50k by the time we ride into our last Yorkshire village.”

The riders will be stopping along the way to visit a host of great British pubs to keep them focussed as they tackle the hills and dales on their bikes. Supporters and partners for the ride include Punch Pubs, who will be fuelling the fundraisers on the Thursday night before they set off at the Cornerhouse in Beverley as well as hosting the team at The Buck Inn after their first day’s riding, where they will be cheered on by Minister Kevin Hollinrake in his local constituency. Marstons are also providing some welcome respite on the final evening, welcoming the weary riders to The Ship Inn at Bridlington with some much-needed refreshment.

Local brewers Theakston and low alcohol beer brand Lucky Saint will be ensuring the team are kept well hydrated. Lucky Saint alongside hospitality technology providers Zonal have also provided the riders with branded cycling jerseys and hoodies to highlight the cause they are championing to everyone who sees them on their three-day journey.

The collaboration and support from across the sector, to raise money and awareness of these fantastic charities has been brilliant from all involved, so to find out more about the challenge or to donate, please follow this link:


About Pedalling 2 Pubs

Pedalling 2 Pubs is a charity bike ride with hospitality at its heart. Created in recognition and support of disadvantaged people from around the pub, brewery and wider hospitality sectors.

Pedalling 2 Pubs, in support of The Licensed Trade Charity and Only A Pavement Away, is committed to helping these causes, as well as promoting higher visibility for positive change in the hospitality industry.

The money raised will be channelled into projects that support those in need, through The Licensed Trade Charity and Only A Pavement Away. The cycling challenges have been created as a collaborative support effort by industry professionals, KAM andthe BII, as well as The Licensed Trade Charity and Only A Pavement Away themselves.

About Only A Pavement Away

Only A Pavement Away was established by hospitality industry consultant, Greg Mangham & his wife Gill, on World Homeless Day, 10th October 2018, to help those facing homelessness, prison leavers and veterans, find employment in the hospitality industry.  Its bespoke hospitality Jobs Board – which is free of charge – has been developed to help streamline and alleviate the burden of the processes that employers go through in employing people who are struggling to reconnect with society.  To date, the charity has placed 220 people into work, adding an approximate value of £5m to the economy through reduced government support, financial independence and household expenditure. It has ambitious plans in place to support a further 1,000 people – who are either experiencing or at risk of homelessness – into work over the next 5 years.

Only A Pavement Away is registered with the Charities Commission Registration no. 1178082.

About the Licensed Trade Charity

The Licensed Trade Charity was first established in 1793 and has been supporting the licensed trade ever since. Thanks to its army of fundraisers around the country the charity is able to support pubs, bar and brewery people when they are in need of help.  The charity supports hundreds of people facing a crisis with practical, emotional and financial support each year. It is estimated that around 250,000 people working in the licensed trade are in need of support at any one time and Licensed Trade Charity strives to reach out to as many as possible.

Licensed Trade Charity is registered with the Charities Commission Registration no. 230011.

About the British Institute of Innkeeping:

The BII is the leading independent licensee support organisation for individuals working in hospitality, with 10,000 individual members running premises across the UK – predominantly tenanted, leased, managed and freehold pubs. The organisation provides expert helplines, online business support, and guidance on key industry issues, and savings on a range of supply deals for its members, keeping pubs thriving in the heart of every community.

For further information please contact: Molly Davis, Head of Communications, BII,