Organisers of the epic charity bike ride, Pedalling for Pubs and UK ride Pedalling 2 Pubs, have announced that thanks to the combined efforts of campaign sponsors, organisers and riders banging the fundraising drum, over £1m has been raised for the Licenced Trade Charity and Only a Pavement Away since the initiatives founding three years ago.
This incredible figure is the combined total of money raised across all Pedalling for Pubs and Pedalling 2 Pubs, and has already had significant impact on the improving the lives of people facing hardship across the hospitality sector.
The campaign’s debut ride took place in Jordan two years ago, and last year’s hugely successful journey took place in Sri Lanka. This year, 28 riders from across the sector tackled the monumental 400km cycle across rugged terrain in Kenya, from Nairobi to the Masai Mara from the 17th to the 21st of March. The 2024 Pedalling 2 Pubs ride has raised an incredible £320k, thanks to riders, donors, supporting partners and sponsors including KAM, Punch Pubs, Greene King, Avani Solutions, Fleet Street, Lucky Saint and Play it Green.
This month, 50 leaders from the hospitality industry took on the Pedalling 2 Pubs challenge for its second year, conquering 230km across North Devon’s rolling hills from the 16th to the 18th of May. Supporting partners and sponsors behind this year’s Pedalling 2 Pubs ride include the BII, Polaris Elements, Greene King, Lucky Saint and Punch Pubs, all helping to add £85k to the fundraising pot, to date.
Ride founder, Katy Moses, MD of KAM research agency, said: “I could never of imaged the impact this fundraising challenge would have when we started the initiative, it seems inconceivable that we’ve raised over £1M over the last 3 years. I am overwhelmed by the support we have received for the ride from across the sector. To have such momentum behind the initiative really is remarkable, it makes me proud to be part of such an incredible industry who come together year after year to support each other.
“Reaching this £1m fundraising milestone is truly amazing, I want to extend my gratitude to all those who have taken part, donated, sponsored and supported our initiative. Together, we really are changing lives. Here’s to the next million!”
To find out more about the challenge or to donate, please follow this link: https://pedallingforpubs.org.
-ENDS-
For more information on the challenge, please contact Fleet Street: onlyapavementaway@fsc.uk.com
About Pedalling for Pubs
Pedalling for Pubs is a charity bike ride with hospitality at its heart. Created in recognition and support of disadvantaged people from around the pub, brewery and wider hospitality sectors.
With 1.3 million vacancies expected in the pub and restaurant industries by 2024, hospitality is the third largest employer in the UK, generating £130 billion in sales per year. This places it above the automotive, pharmaceutical & aeronautics industries combined, as is the perfect platform from which to promote fair employment for disadvantaged people.
Pedalling for Pubs, in support of The Licensed Trade Charity and Only A Pavement Away, is committed to helping these causes, as well as promoting higher visibility for positive change in the hospitality industry.
About Pedalling 2 Pubs
Pedalling 2 Pubs is a charity bike ride with hospitality at its heart. Created in recognition and support of disadvantaged people from around the pub, brewery and wider hospitality sectors.
Pedalling 2 Pubs, in support of The Licensed Trade Charity and Only A Pavement Away, is committed to helping these causes, as well as promoting higher visibility for positive change in the hospitality industry.
The money raised will be channelled into projects that support those in need, through The Licensed Trade Charity and Only A Pavement Away. The cycling challenges have been created as a collaborative support effort by industry professionals, KAM and the BII, as well as The Licensed Trade Charity and Only A Pavement Away themselves.
About Only A Pavement Away
Only A Pavement Away was established by hospitality industry consultant, Greg Mangham & his wife Gill, on World Homeless Day, 10th October 2018, to help anyone facing or at risk of homelessness, find employment in the hospitality sector. The charity connects forward-thinking employers to charity referral partners to rebuild lives and reintegrate people back into society. To date, the charity has placed over 470 people into work, adding an approximate value of £15m to the economy through reduced government support, financial independence, and household expenditure. www.onlyapavementaway.co.uk
About the Licensed Trade Charity
The Licensed Trade Charity was first established in 1793 and has been supporting the licensed trade ever since. Thanks to its army of fundraisers around the country the charity is able to support pubs, bar and brewery people when they are in need of help. The charity supports hundreds of people facing a crisis with practical, emotional and financial support each year. It is estimated that around 250,000 people working in the licensed trade are in need of support at any one time and Licensed Trade Charity strives to reach out to as many as possible.
Licensed Trade Charity is registered with the Charities Commission Registration no. 230011.
Supporting imagery in the WeTransfer here
For more information on the challenge, please contact Fleet Street: onlyapavementaway@fsc.uk.com
Third-party news items that are posted on the Guild website’s news section come from press releases received by the Guild. These press releases are posted as they have been received and their publication on the Guild website is intended as an informational service provided to our members and website visitors. As such, the publication of a story from a third-party source is neither an endorsement of the content, nor its sender, by the Guild. For enquiries on any news item, please use the contact details that can be found at the bottom of each post.