Linking its ‘official beer of England cricket’ status to an annual support for Father’s Day, Marston’s Pedigree is offering drinkers in pubs the chance to take Dad to the England vs India test match at Lord’s on 18th July.
A thousand participating stockists will receive a free limited edition Pedigree consumer competition kit with posters, pump clip halo and game cards to encourage purchase during May and June around this year’s Father’s Day on 15th June.
The top four stockists who show the highest percentage increase in sales from June through to August (compared to March through to May) will then win an all-expenses paid trip to the iconic Lord’s cricket ground for themselves and a guest. The trip will include a behind the scenes tour, a visit to the legendary Long Room and overnight accommodation and travel expenses.
Gaynor Green, Marketing Manager for Marston’s Beer Company said: “What better way to live a life of Pedigree than to take your Dad to a top class cricket match for a day out in a promotion that celebrates our association with the England cricket team, Lord’s cricket ground and Father’s Day.
“On top of that we are rewarding the landlords who turn in the best improvement in sales performance this summer so that they can ‘land’ a trip to Lord’s in all all-expenses paid experience of a lifetime.”
Any pub wishing to participate in either promotion should contact their local Marston’s representative.
(end)
Lisa Harlow
Mob: 07917 757860
Tel: 01283 820776
Email: lisa@lisaharlow.co.uk