Skip to main content
17th August 2015



 Wirral’s award winning Peerless Brewing Co has launched Storr lager (4.8%) as an innovative premium keg brew to meet the rising demand for quality craft lagers.


An authentic, straw coloured, Munich style craft lager, Storr is brewed with Saaz and Perle hops and the world renowned lager yeast strain from Weihenstephan in Germany.


Slow fermentation and cold maturation for several weeks deliver floral and fruity aromas with a slightly grassy herbal note and a dry biscuit profile for a clean, crisp flavour. It is lightly carbonated, but not filtered or pasteurised, before being packaged into keg. A G type (Grundy) Keg fitting is required for dispense and a sleek contemporary style font clip gives distinctive bar presence.


The name celebrates Wirral’s Viking heritage and derives from the Old Norse word for strong or powerful. Storr was first brewed as a cask-conditioned lager in 2010 and has won several awards, including ‘Local Beer of the Festival’ at Liverpool’s annual Camra (Campaign for Real Ale) festival.


Now developed as the first Peerless keg brew, it is expected to further grow business for the recently expanded six year-old Birkenhead brewery. Potential outlets include dining bars and restaurants as well as craft beer houses such as the Brewery Tap in West Kirby and the Ship & Mitre, Liverpool.


Peerless founder and managing director Steve Briscoe said: “Storr in cask was something very new in craft brewing and quickly won a strong following. With today’s craft beer revolution lager drinkers are expecting more from their tipple. Storr is real lager produced to true brewing tradition and we expect the keg version to become very popular as an easy on the palate, thirst quenching, beer with real taste. This will expand our market and help build on our investment.”




Brewing capacity was recently doubled with investment in a modern plant capable of producing 120 brewer’s barrels-a-week as sales rise 30 per cent year-on-year at the Pool Street brewery.


Peerless currently supplies free trade customers throughout Merseyside, Cheshire and Greater Manchester and reaches national pub company outlets under the SIBA Direct Delivery Scheme.


Last year Peerless was hailed as a top North West brewer in the region’s toughest beer challenge – the SIBA NW Beer Competition – scooping five top accolades, including two gold medals.

Ends/Peerless PR41


Peerless award winning ales also include:

Peerless Pale (3.8%), Red Rocks (5%abv), Triple Blond (4.1%abv), Hilbre Gold (4.5%abv), Dark Arts (4.1%abv), and strong ale Full Whack (6%abv) in the core ale portfolio. Jinja Ninja (4%abv) was first brewed in 2011 as speciality ale with root ginger and chillies for and was at the SIBA National Brewing Awards 2012 it was voted Champion Bottled Speciality Beer


For further media information contact: Steve Hobman, Rhino Public Relations: 07751 578605