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22nd September 2021

Perfect AF interactive advent calendars now available to order

Celebrate the festive season with alcohol-free drink advent calendars from Wise Bartender 

 Wise Bartender, the leading online retailer of low-alcohol and alcohol-free drinks, has launched two alcohol-free advent calendars for the 2021 festive season, giving people the chance to enjoy their favourite beers, wines, ciders and spirits as well as trying some of the new brands coming to market.

The traditional alcohol-free beer advent calendar will offer a range of styles and flavours, reflecting the growing choice and availability of great tasting alcohol-free beers. It will sit alongside the sweet and tasty box which includes a selection of 24 delicious wines, spirits, cocktails and more, all at no more than 0.5% ABV. Both advent calendars are available to order at at an introductory, discounted retail price of £39.99 + £4.99 delivery for the first 250 of each ordered, after which the cost will revert to £59.99 + free delivery.

Sector specialist, and founder of Wise Bartender, Tom Ward commented “Three years ago, Wise Bartender was the first retailer to offer an alcohol-free drinks advent calendar. Since then, the choice of low- and no-alcohol drinks has expanded rapidly enabling us to provide two really varied and appealing festive boxes for 2021. I can’t share exact details of the contents as that would spoil the surprise as the advent ‘door’ was opened each day, but I am confident that people will enjoy the mixture of popular and emerging drinks that they’ll discover, with the boxes including a number of award-winners.

“With the support of the drinks producers, Wise Bartender can offer a 30% discount on the price of both alcohol-free advent calendars for the first 250 purchased, but with orders already being taken, I would encourage people to order as soon as possible rather than leaving it until the last minute. There are expectations that volumes of UK low- and no-alcohol drinks will rise by 22% by 2024 so this advent calendar is the ideal opportunity to explore some of the fantastic options available and enjoy the great taste and quality refreshment that each one brings.”

Both advent calendars will be interactive, as producers bring their drinks to life by taking over the Wise Bartender social media accounts with photos, videos and tasting sessions. Everyone who buys one of the boxes is encouraged to join in with other alcohol-free fans, tasting the same drink at the same time each day and learning about it from the brands themselves. And as an extra bonus, new for 2021, there will be freebies and exclusive content and competitions just for advent calendar subscribers.

“Whether you regularly drink alcohol-free drinks, want to try something different, cut back on alcohol over Christmas, or maybe you are buying as a treat for someone else” added Tom, “the Wise Bartender advent calendars are a must-have this December ho-ho-holiday.”

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About Wise Bartender 

Wise Bartender is a growing family business that was founded in 2017 and blends two of the most important things in life health and family. It was established to provide a convenient, easy and reliable way to purchase a wide-range of alcohol-free drinks without having to invest in a full case without having tried the drink first. So Wise Bartender is all about flexibility, with all drinks available as single bottles with no minimum order.

Wise Bartender also runs a mobile pop-up bar, has an active online sports community #ClubWB and has created a 0.5% cider in collaboration with Crafty Nectar.

Press release from Wise Bartender

For further information contact:                Kate Hempsall obo Wise Bartender


                                                                          +44 (0)7534 190241