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17th January 2019

Perfect Your Pour and Win a Trip to the Krombacher Brewery in #Pourfection2019

Germany’s number one premium beer brand Krombacher has kickstarted the year with the launch of #Pourfection2019, its annual competition to win an all-expenses paid, 3-day trip to visit the brewery in Krombach for the annual Reinheitsgebot celebrations in April.

The competition, which aims to teach consumers about the importance of and skill behind perfectly poured beer, is open to both bar staff and consumers around the UK.

Entrants are required to make a video of themselves pouring a Krombacher from a can, bottle or draught tap. They are then asked to share the video via the Krombacher Facebook Fanpage with the hashtags #Krombacher #Pourfection2019.

The entries will be marked on pour quality, originality and consistency in the use of the Krombacher brand and the closing date for entries is February 28th 2019.

The winners, which will be announced on March 22nd 2019, will be then be flown to Germany for Krombacher’s International Party at the brewery over the weekend of April 26-28th2019.

To showcase the knowledge, skills and technique needed to pull off the perfect Krombacher pour, a series of videos have been produced by the brewery and along with full terms and conditions can be found at

Stephan Kofler, UK & Italy Sales & Marketing Director for Krombacher, said:

“We’re delighted to relaunch our Pourfection competition for 2019 which gets bigger and receives more entries every year.  It’s a great way to teach bar staff and consumers about the perfect way to pour our beer and always generate some excitement on our growing social media channels. Our Master Brewers work hard to produce the perfect beer so when it reaches a customer’s lips, we want it to be served in the best possible way. Hopefully this fun competition will continue to raise pouring standards around the UK.”

About Krombacher

Krombacher beers have been produced exclusively in the small town of Krombach, nestling in the beautiful Siegerland Hills of Westfalia, central Germany since 1803, adhering to the German Beer Purity Law of 1516 (Reinheitsgebot).

Relying on artistry, experience and above all passion, Krombacher’s 55 Master Brewers ensure no corners are cut in their pursuit of perfection.

Combining time-consuming methods of the traditional German brewers with state-of-the art technology, the brewery only uses the best, 100% natural and wholesome ingredients including the finest two-row summer barley, Siegel hops from Hallertau and its own specially cultivated yeast.

For the precious water, Krombacher beers benefit from the local Felsquellwasser® found in 48 wells within 3km of the brewery. The special water is especially soft and low in mineral content making it perfect for brewing.

The proudly independent, family-run brewery has achieved consecutive year on year double digit UK sales growth since 2012 with over 300 draught taps now in operation in the UK.

Success in the ON-trade for its comprehensive draught, bottle and can offering plus it’s low/no alcohol range, has also bolstered OFF-trade sales with the brand now listed in Booths, Majestic, Morrisons, Ocado and Tesco.

Krombacher is imported into the UK by Morgenrot and Oakham Ales.

For further information:

Twitter – @krombacherUK

Facebook, Instagram – /KrombacherUK


Further information:

Jack Houston

Hungry Communications