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Permanent Home for Beer Marketing Collection

The Brewery History Society’s gift of beer advertising and marketing books, journals and ephemera to The History of Advertising Trust will be officially celebrated at its archive centre in Raveningham, Norfolk today.  The collection that spans over 80 years comes from brewing companies across the UK and includes bottles, cans, labels, posters, pump clips,  beer mats, press advertising and  company histories.  Its new accommodation at HAT has been made possible by a generous donation by the Institute of Brewing & Distilling’s Grants Committee

Mike Brown, archivist for the Brewery History Society, said “Brewing plays a pivotal role in the UK’s culture and economy.  The Brewery History Society’s collection provides a unique insight into how the marketing of our national drink has evolved and we are delighted that it is now available to researchers from the industry, historians and beer lovers.”

Chloe Veale, Archive and Library Collections Manager at The History of Advertising Trust said “As the largest archive of British advertising in the world, it is a real coup for us to have received this unique collection concerning that most quintessentially British product – beer.  Brewers have created some of the most memorable advertising for over a century and this wonderful material will enable researchers to study how beer brands have become part of our national heritage.”

Simon Jackson, the Chief Executive of the Institute of Brewing & Distilling, said “Marketing plays a vital role in the brewing process.  The enormous skill and experience that brewers dedicate to making beer would be pointless if people don’t get the chance to find out about the fruits of their hard work. What is so striking from this fascinating collection is just how often marketers draw on the rich provenance of beer’s natural raw materials and the brewer’s art when  promoting their brands.“

 

 

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For further information Paul.k.hegarty@googlemail.com   +44 (0)7808 096250

 

 

Notes to Editors

 

We warmly thank the following for generously sponsoring this event: Adnam’s Brewery, Black Sheep Brewery, Brewery History Society, Charles Wells Ltd, Everards Brewery, Institute of Brewing & Distilling, Marston’s Brewery, St Peter’s Brewery and T & R Theakston.

 

The History of Advertising Trust near Norwich has amassed the largest archive of British advertising in the world. It is a unique collection that dates from the early 1800s to the present day and it continues to grow. It provides examples of the work, the stories behind the names and brands on our High Streets, the ideas and research that led to their development, within the context of the advertising industry in particular and society as a whole. It aims to not only preserve and document all this work in an easily accessible form but to offer it as inspiration for today’s students and practitioners alike.  Research and study places can be booked in advance by appointment via www.hatads.org.uk

 

The Brewery History Society was founded in 1972 to promote research into all aspects of the brewing industry, to encourage the interchange of information about breweries and brewing, and to collect photographic and other archive information about brewery history.  This new brewing collection at The History of Advertising Trust commemorates the work of the Society’s late president, Geoffrey Ballard.    www.breweryhistory.com

 

The Institute of Brewing & Distilling (IBD) is the world’s leading professional body for people working in brewing and distilling.  The organisation originated as the “Laboratory Club” in 1886 and now has an international membership of 4000 people based in over 50 countries world-wide. The Institute’s Grants Committee provides funding for projects that promote education, training and research into brewing.  www.ibd.org.uk