- Peroni Nastro Azzurro is launching an exclusive gift-wrapping service at two London pubs this Black Friday weekend
- Popping up near Westfield, White City and Westfield Stratford, patrons who buy a pint of Peroni Nastro Azzurro or bottle of Peroni Nastro Azzurro 0.0% can get their presents wrapped for free
- With 51% of consumers stating they would rather be at the pub than wrapping presents, Peroni Nastro Azzurro is making Christmas wishes come true for one weekend only
London; November. Fancy enjoying a pint while your Christmas wrapping is done for you? Peroni Nastro Azzurro is making Christmas a little bit easier for Westfield shoppers by launching a gift-wrapping service at two nearby pubs.
Customers visiting The Cow near Westfield Stratford or The Bull in Westfield, White City will receive a token when purchasing a pint or bottle of Peroni Nastro Azzurro or a bottle of Peroni Nastro Azzurro 0.0% they buy, which they can exchange to have one gift professionally wrapped.
When surveyed, more than one in two consumers (51%) said they would rather be at the pub than wrapping presents.[1] Now, for one weekend only, they can achieve both.
Rob Hobart, Marketing Director at Asahi UK, said: “After a tiring day Christmas shopping, we think there’s no better way to relax than with a cozy pint. And with 49% of pub goers telling us they would visit their local pub if it offered a gift-wrapping service, [2] we’re proud to support our long-standing partner Young’s Pub company with a great way to excite their customers this Black Friday weekend.”
Peroni Nastro Azzurro’s gift-wrapping service will be available at The Cow on Montfichet Road, E20 1GL on 29 November and at The Bull in Ariel Way, W12 7SL on 30 November. Gift wrapping will be available from 12pm-8pm
[1] Bulbshare (2024)
[2] Bulbshare (2024)
Media Contact: Shoma Amin, Shoma.Amin@asahibeer.co.uk
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