Pilsner Urquell tells the story of its 170 year history via a seven minute video projection on the Cathedral of St. Bartholomew in Pilsen, Czech Republic

To celebrate its 170^th Anniversary Pilsner Urquell, the world’s first Pilsner style lager, hosted celebrations in Pilsen town square, on October 5^th 2012. As part of the landmark anniversary celebrations, Pilsner Urquell used video projection mapping techniques to share a handpicked cross-section of the history of the Pilsner Urquell brewery on the side of the Cathedral of St. Bartholomew; which boasts the tallest church spire in the Czech Republic at 102.6m high.