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14th April 2015

Pilsner Urquell to roll out new heritage inspired Brown Bottle packaging  World’s first Pilsner launches new packaging across UK from April 2015

Pilsner Urquell new bottlePilsner Urquell, the original Pilsner, still brewed the original way will unveil a new ‘brown’ bottle packaging format to the UK market from April 2015. The amber coloured glass will replace the green bottle in a move to reinforce the brand’s quality and original Pilsner credentials. The new packaging will feature a retro styled new label on 330ml and 500ml bottles, and nod to the brand’s Czech lineage. The new Pilsner Urquell Brown Bottle will be available in the on and off-trade from leading supermarkets, off-licences and convenience stores.

 

Pilsner Urquell has been part of Plzen, Czech Republic for 172 years. Made in the same place since 1842, with the same soft Plzen water, Saaz hops from Zatec and Czech barley from Moravia – the brewing process remains completely unchanged. Pilsner Urquell still germinate and malt themselves, and triple – decoct their mash over open flames. This packaging move celebrates the generations of Czechs that have maintained this integrity and labour of love behind the beer.

 

Tim Clay, Director of Sales, Miller Brands UK & Ireland says, “Pilsner Urquell is a pleasant rarity in today’s world as it offers customers a contemporary, quality beer with a unique heritage and story. We have kept the world’s first Pilsner true to its flavour, ingredients and source which, now more than ever, beer lovers truly appreciate. We’re thrilled to be one of the first markets in Europe to introduce the new Brown Bottle and believe UK drinkers will embrace the change”.

 

For further information on Pilsner Urquell visit; Pilsnerurquell.com or become a fan/follower at FacebookTwitter @Pilsner_UK.

 

ENDS

 

 

For further information, photography or interview requests please contact:aliabgarian@leisurepr.co.uk

 

About Pilsner Urquell

Pilsner Urquell originates from the city Plzen, a place that epitomises purity and perfection. The people of Plzen have always been passionate about their beer, so much so that decades ago unsatisfactory brews were unceremoniously emptied into the city’s sewers. Pilsner Urquell is a beer for the discerning drinker who appreciates quality, tradition and authenticity. Pilsner Urquell is an icon in the eyes of beer aficionados – it holds the mantle of the world’s first golden beer.

 

About Miller Brands

Miller Brands is the UK and Ireland subsidiary of SABMiller, one of the world’s largest brewers. Miller Brands has responsibility for the development of SABMiller’s international premium brands across the UK and Ireland; these include; Pilsner Urquell, Miller Genuine Draft and Peroni Nastro Azzurro. Through its consistent pricing and distribution discipline, supplemented by engaging marketing activities, Miller Brands is bringing value back into the beer category and this is increasingly recognised and referenced by retailers. More information can be found at www.millerbrands.co.uk

Ali Abgarian

Leisure PR & Communications Limited, 

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