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30th April 2021

Playrcart Signs Anheuser-Busch and Boots to Pilot New AdTech Integrations

Young startup Playrcart adds household brand names to its client roster turning advertising assets into transactional ads for customers

London, United Kingdom, 29 April 2021: Playrcart (, the company that turns advertising assets into instantly transactional ads, today announces partnerships with Anheuser-Busch inBev (US/UK) and Walgreens Boots Alliance (UK).

The brands will integrate Playrcart’s technology into the media content they’re already creating to enable customers to transact directly within their advertising assets. Whether it’s purchasing a product, donating to a charity or booking a service, customers can do it all immediately and directly without ever leaving the ad itself. In fact, Playrcart’s new roster of partners are working with Playrcart to integrate a variety of call to actions at step one of the customer journey, when attention – and engagement – is at its highest.

Just last month, Playrcart won a £20K/$28K pilot contract for Anheuser-Busch InBev as part of MADFest’s MAD/ / Anywhere competition, where hundreds of start-ups pitched AB InBev how their technology could boost AB InBev’s D2C channels and acquire customers more efficiently[1].

Playrcart is also excited to announce the results of its recent partnership with Walgreens Boots Alliance, specifically its skincare brand Liz Earle. The brand incorporated Playrcart’s technology into its video content for an initial pilot, and as a result saw the ‘clicks’ required to achieve checkout online reduced  by 72%. And all within the advertising asset itself.  After seeing such positive results, they requested a phase 2 roll out.

UK Marketing Director at Liz Earle, Katie Swift, comments: “At Liz Earle Beauty Co. we know that having a convenient way to shop is really important to consumers. We recognise that the current climate requires brands to take a fresh look at how to best reach and service new customers, and see the in-ad purchase technology offered by Playrcart as a way of driving trial in a uniquely engaging and user-friendly way. Now more than ever this technology feels highly relevant, and we are looking forward to seeing how it opens up a new opportunity for brands and customers alike.”

With customers abandoning just under 70% of all online shopping carts[2], Playrcart is truly transforming the traditional “shoppable video” space.  Glen Dormieux, Founder and CEO comments: “We’re thrilled to be working with such incredible brands that see the potential in Playrcart’s technology to truly transform their sales online. Our new partners are brands we admire and we can’t wait to get to work!”

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About Playrcart

Playrcart is the company that  enables customers to instantly purchase products and services directly within video, rich media such as gifs, banner ads, as well as via live streams. Its transactional ad format maintains the engagement experience derived from compelling content, while enabling a clear call to action, be that a ticketing purchase, buying an item or donating to charity. Brands that use Playrcart’s technology see their sales funnel diluted by 70% on average.

In 2017/18, Playrcart was selected from hundreds of start-ups to be part of Telefonica’s Global Wayra Program, with the tech giant investing in Playrcart and appointing them as a global supplier.