Molson Coors Beverage Company has launched a ‘Cashback Campaign’ for its Pravha brand to reward consumers buying a drink for a friend.
Live now until 21st October, consumers in England, Wales, and Northern Ireland can purchase two pints (or two half pints) of Pravha, at any venue in which it’s stocked, to claim cashback for a pint of Pravha for themselves or a friend. The brand is also offering a chance to win one of 55 experience vouchers including £500 Virgin Experience Days eGift cards, and £200 Ticketmaster Entertainment eGift cards*.
Its nationwide ‘buy one, get one on us’ promotion will help to build on the popularity of Pravha, which is now worth more than £100m to on-trade venues[1].
To claim cashback on a pint of Pravha and automatically be entered into the competition, consumers can scan QR codes on out-of-home media in proximity to selected Pravha stockist in London, Manchester and Birmingham or click the links displayed via paid social media and digital advertising. This will take them to the ‘Pravha Cashback’ page where they can enter their details and later submit a picture of their receipt (two pints or half pints of Pravha).
The through the line campaign will be supported by PR, a social media campaign, plus digital and out of home advertising in high footfall areas in major cities across the country, designed to drive awareness of the Pravha promotions and increase footfall in Pravha stockist.
Emily Marsh, Assistant Brand Manager for Pravha, at Molson Coors Beverage Company, said: “With consumer spending still under pressure from the high cost of living, these promotions will help to drive footfall and intent to purchase in-venue, while rewarding generous Pravha fans with a pint for themselves or a friend and the possibility of some unforgettable experiences.
“This double promotion is one of our biggest pieces of activity yet, building on the success of the Pravha brand[2], which continues to grow its volume rate of sale in-venue[3]. We’re advising venues to get behind the promotions to create excitement amongst consumers and help to drive sales.”
*Full promotional terms and conditions can be found here: www.pravhacashback.co.uk/terms.
ENDS
About Molson Coors
For over two centuries Molson Coors has been brewing beverages that unite people for all of life’s moments. In the UK and Ireland we now have four breweries, with our UK home in the renowned brewing town, Burton upon Trent, and a nearly 300-year-old cider press in Suffolk.
Molson Coors produces some of the most beloved and iconic beer brands ever made. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle. Our growing beverage portfolio in the UK and Ireland includes Aspall Cyder, Atlantic Pale Ale, Cobra, Madri Excepcional, Pravha, Staropramen and Rekorderlig, alongside popular favourites Coors, Carling – the UK’s number one selling lager, and the UK’s number one selling cask ale – Doom Bar.
Molson Coors Beverage Company is a publicly traded company that is traded on the New York and Canadian Stock Exchange (TAP). The company’s commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment is reflected in Our ImPrint and our 2025 sustainability targets. To learn more about Molson Coors Beverage Company, visit molsoncoors.com or on Twitter through @MolsonCoors.
[1] CGA Data, Total GB 52 weeks to w/e 15.06.24
[2] CGA Data, Total GB 52 weeks to w/e 15.06.24
[3] CGA OPM P06 (15/06/2024) – 52 weeks ending
Media contact: James Yapp, James.Yapp@citypress.co.uk
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