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19th January 2021

Pubs, poems, positivity: National poem of thanks to resilient publicans and ‘Winter Warmers’ pub poetry collection unveiled

Publicans are spreading some cheer with ‘Winter Warmers’ postcards featuring poems about pubs.

A ‘National Poem of Thanks to Our Nation’s Publicans’ has been released today by Pub is The Hub and arts project INN CROWD to thank publicans for their resilience and continuing support of their local communities during this Covid-19 pandemic, despite the huge challenges they continue to face themselves.

The poem’s release marks the launch of a ‘Winter Warmers’ campaign by Pub is The Hub, the not-for-profit independent organisation that offers specialist advice on the diversification of services at rural pubs and ways publicans can support their local communities, and INN CROWD, who work with pubs to provide them access to professional live literature, which is specially commissioned for pub audiences.

The ‘Winter Warmers’ initiative is based on a collection of seven heart-warming poems about pubs, specially commissioned by INN CROWD. The poems have been written by poets in six regions across England, with the campaign aiming to bring cheer and hope to publicans, their staff and their local communities and to help keep people connected during this challenging start to 2021 with this current lockdown.

Praise for resilient publicans

The thank you poem for publicans is called ‘The Public House’. It has been written and performed by poet and actress Alexandra Ewing, the daughter of a former publican who grew up in pubs in Suffolk. Ewing also, until early last year, worked for a decade as front of house staff in the hospitality industry, including pubs.

Alexandra Ewing said: I hope the poem will make publicans really smile and that they will feel incredibly proud of how much talent they have and how much their presence is felt, even when it doesn’t feel like it is.”

Victoria MacDonald, publican of the Cellar House in Eaton, near Norwich, said: “After such a tough 2020 for the pub industry and such a challenging start to 2021 it is wonderful that Pub is The Hub and INN CROWD have thanked publicans in this way. I would encourage other publicans to watch Alexandra’s poem. It is really beautiful and touching.”

Watch the thank you poem here:

Share the poems with your locals

The video of this thank you poem to publicans, along with all the ‘Winter Warmers’ poems about pubs, are available for publicans to enjoy and share with their locals on social media. The poems can also be downloaded to share as posters and postcards. Find them all here:

Pub is The Hub has continued to help pubs diversify their services since the Covid-19 pandemic started, with schemes including shops, community cafés and allotments and digital hubs.

‘Pubs still key hubs of support’

John Longden, chief executive of Pub is The Hub, said: “Despite the immense worries, challenges and pressures publicans have endured, and continue to face during this pandemic and current lockdown, many pubs are still a key hub of practical and wellbeing support for many people in their local communities.” 

He adds: “Publicans and their teams have worked tirelessly and selflessly to help support others and keep them safe and we wanted to do something to say a special thank you and recognise their efforts. We hope they enjoy these lovely poems.”

Postcards of positivity

Selected pubs around the country are also receiving ‘postcards of positivity’, featuring the ‘Winter Warmers’ poem written by the poet from their region. The idea is for publicans to use the postcards to help spread cheer and keep them connected with people in their local community. Publicans are planning to use the postcards in food boxes, in takeaway and delivery food bags and to reach out to customers who may be at risk of experiencing feelings of loneliness.

Pub is The Hub will also drive forward, when pubs have reopened, its ‘Join Inn – Last Orders for Loneliness’ campaign to help tackle societal loneliness, with a number of initiatives planned.

Positive collaboration of arts and pubs

The ‘Winter Warmers’ campaign sees two industries, pubs and the arts, which are among the sectors most detrimentally impacted by the pandemic, join forces in a positive collaboration.

INN CROWD’s Dawn Badland said: “These two sectors make an invaluable contribution to our society, and it is brilliant to be able to come together with Pub is The Hub to do something positive for the publicans and artists working in these hard-hit industries.”

INN CROWD will continue to support pubs this year through its bespoke events which help keep publicans connected with their communities and also with digital poetry performances which will enable them to reach a wider audience, whether people can make it to the pub or not.

Creative residencies

Its work last year included residencies with pubs to help support artists, publicans and their communities. Remotely delivered residencies included a lockdown zoom sharing of audio stories with locals of The Dog Inn, Belthorn, Lancashire, and a new song written for the community of The White Lion in Selling, Kent, celebrating the rich tradition of carol singing in pubs.

Notes to editors:

  • For more information on the ‘Winter Warmers’ campaign visit or
  • To find out more about Alexandra Ewing, writer and performer of a ‘National Poem of Thanks to Our Nation’s Publicans’ see
  • If featuring the Winter Warmers campaign story on social media please use #winterwarmers21
  • Pub is The Hub,, is a not-for-profit organisation offering independent specialist advice, through a network of experienced regional advisors, on the diversification of services at rural pubs and ways publicans can support their local communities. This helps inspire publicans to provide local services and amenities that are identified as priority needs in the survival of rural communities. Guidance is also offered to publicans on tackling loneliness and social isolation in their local communities through its ‘Join Inn – Last Orders for Loneliness’ campaign.
  • ‘Join Inn – Last Orders for Loneliness’ is PiTH’s campaign to engage publicans and the hospitality community about the causes of loneliness and how they can help in their individual areas and build sustainable partnerships with others engaged in the loneliness debate. 
  • To keep up to date with Pub is The Hub news follow – Facebook @Pub is The Hub, Twitter@PubistheHub_UK 
  • INN CROWD Pubs+ is a four-year national project running until August 2022, supported by Arts Council England. The first phase of the project ran from 2016 to 2019.
  • The arts organisations delivering INN CROWD are Applause Rural Touring and Creative Arts East (specialists in arts in rural areas), National Centre for Writing (literature specialists) and Pub is The Hub (Industry Advisors). INN CROWD Pubs+ has six touring partners to deliver the project nationally: Carn to Cove, Take Art, Arts Alive, Artsreach, Spot On Lancashire, Live and Local
  • Follow INN CROWD on social media at Facebook – @INNCROWDPUBS, Twitter – @crowd_inn   Instagram – @inncrowdpubs
  • For further information contact Inn Crowd project manager Samantha Steer at

Press release from Pub is The Hub

*For further press information on ‘Winter Warmers’ contact Jo Bruce on, 07766 203628 or Michelle Perrett on, 0788 1585195