Proper Pubs, the community wet-led division of Admiral Taverns, which has approximately 170 pubs across England, Scotland and Wales hasraised an impressive total of £35,000 for Chasing the Stigma, a national mental health charity which aims to normalise mental health and provide support for everyone when they need it.
As part of its fundraising efforts, each pub has hosted different charity events throughout August, including barbeques, quiz nights, and live music events. Team members also took to the streets of Chester for the charity walk, starting at Admiral Taverns’ Head Office, passing the famous Chester racecourse, continuing down the city walls towards the canal, before returning to Head Office.
All proceeds from the events will be donated to Chasing the Stigma, which will help it continue its impressive charity work, training services and ensure that its Hub of Hope remains free. The Hub of Hope is an app that helps everyone find the most relevant and readily available support near them, when they need it.
The team also aim to create an environment of understanding through its Ambassador of Hope training which has been developed so that organisations can commit to embedding positive mental health actions via training, activities, online resources and direct communication and support with the Chasing the Stigma team.
Admiral Taverns, the UK’s leading community pub group, who own 1,600 pubs across the UK, announced Chasing the Stigma asits charity partner earlier this year,supporting CEO, Jake Mills and his team in their journey to normalise mental health.
Jake Mills, Founder & CEO at Chasing the Stigma, commented: “We’re absolutely blown away with the Proper Pubs team at Admiral Taverns for making the time to get together to raise awareness in what Chasing the Stigma does. Every penny they’ve raised and every conversation they have about mental wellbeing, supports the work we do to further eradicate the stigma of mental health. Thank you.”
Mark Brooke, Director – Proper Pubs, commented: “Chasing the Stigma is an extremely important charity which is close to all our hearts. It was a fantastic day walking with our colleagues, having conversations that focus on crucial issues today. Our pubs are instrumental to their communities, bringing people together from all aspects of life and can be the perfect place to open up and talk about mental health.”
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Notes to Editors
Admiral Taverns (“Admiral”), is the UK’s number one community pub group. Headquartered in Chester, the Group operates a national estate of c.1,600 predominantly wet-led community pubs.
Admiral’s unique operational approach has earnt industry recognition with the Group awarded Best Leased and Tenanted Pub Company in 2019, 2016 and 2013 and ranked highly commended as Best Community Pub Operator in 2017. The Group has also been consistently highly rated by licensees in the industry’s independent annual Tenant Track survey, exceeding the scores of all its national peers, as well as by the Pubs Code Adjudicator (PCA), who in its 2022 annual report, highlighted Admiral Taverns as leading from the front in terms of support for its licensees during the pandemic.
Press release from Houston.
For further information, please contact Houston via Admiral@Houston.co.uk.