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18th June 2024

Proper Pubs Sees 122% Uplift in Draught Sales Thanks to Euros

Following England’s first match of the 2024 Euros, please find a comment below on behalf of Mark Brooke, the Managing Director of Proper Pubs talking about the uplift in draught sales as a result of the tournament.

Mark Brooke, Managing Director – Proper Pubs, commented: “It was fantastic to see such positive trading momentum across the estate last night during England’s first match of the 2024 Euros. Initial figures from Proper Pubs show an impressive 122% uplift in draught sales during the game versus the previous two Sundays which stands testament to the hard work of our operators across the country making sure their pub acts as the go-to social hub to celebrate the tournament. We have some fantastic promotions and offers running over the Euros period, including discounted Budweiser bottles and Fanzone areas in selected sites.”

Proper Pubs is the award-winning community operator division of Admiral Taverns which has more than 200 pubs across England, Scotland and Wales.

Contact: India Spencer

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