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15th September 2017

Pubs and breweries urged to share their Cask Ale Week info

Pubs, breweries and pubcos are being urged to hurry up and put their Cask Ale Week activities and promotions on to the consumer website.

To gain more traction, Cask Ale Week has teamed up with the UK’s number 1 consumer website for pubs and bars –  Paul Nunny, who leads the 11-day celebration of Britain’s national drink, says that this provides the perfect platform for operators to get their message across.

“With 400,000 visitors to the site each month, brewers and licensees can target people who are actively looking for something to do and somewhere to go in Cask Ale Week. It’s a no brainer to invest the few minutes it takes to post your info. In fact, it would be crazy not to.

“It’s simple. Go to and fill in the short form with your venue details. These will appear in the Cask Ale Week section of so it’s clear your outlet is involved. You can then enter details of your events or promotions. You have nothing to lose – and everything to gain – by entering your information!” is a guide to pubs – and the events going on in them. Given its reach, it is ideal for publicising Cask Ale Week activities. Whatever pubs and breweries are doing to celebrate the Week – special deals, tutored tastings, beer and food matches, beer quizzes, beer festivals, brewery tours – can help boost footfall.

Pubco’s looking to post Cask Ale Week activities that span multiple venues should contact Or give Alastair a call on 01206 752212.

The reach of Cask Ale Week has grown considerably in other ways too. 10,000 pubs now feature on the CaskFinder app. 27,000 people are signed up for World’s Biggest Ale Trail. There are prizes for extra visits during the Week – and drinkers can make good use of the excellent new pump clip recognition feature.  This allows them to easily find out more about thousands of beers using tasting notes and other users’ reviews.  Check out how you can get on to the CaskFinder app by emailing”

With more and more consumers looking for ‘the big occasion’ or good reasons to go out, Cask Ale Week presents a fantastic opportunity for the trade – and it’s not too late to join in.

“High-profile celebrations are a fantastic way to reach new faces,” says Paul. “Any cask-centric event can be run under the Cask Ale Week banner, so just get on with it!”

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Further info:  07432 692309