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10th October 2022

Pubs countdown to World Cup with new guidance to help them put on a winning show

With just six weeks to go this weekend until the start of the 2022 World Cup British pubs are getting ready to welcome fans to enjoy the beautiful game, and the BBPA has released guidance to help them prepare

New guidance is now available to help pubs across the country make the most of the upcoming World Cup, an event where 38 million pints, equating to £155million, would normally be sold.

The guidance, which has been updated since the last tournament, outlines the key things for publicans to think about when showing World Cup matches at their premises.

Compiled by the BBPA in partnership with UKHospitality and the British Insititute of Innkeepers alongside other industry stakeholders, the short document gives pointers to pubs looking to screen the games, covering everything from staffing to creating safe environments for customers.

With the World Cup tournament usually providing a big boost to pubs across the UK, this will be the first time it has been held in the winter months, so some of the considerations for pubs will be different than for previous tournaments.

Emma McClarkin, Chief Executive of the British Beer and Pub Association said:

“There really is no better place to enjoy watching a game of football than at your local with friends and other fans. With the World Cup fast approaching we want to help pubs prepare the best they can to make the absolute most of the opportunity to draw in customers and provide a brilliant experience for them. 

“We are really pleased to be able to provide this guidance alongside industry partners to ensure that the tournament can be enjoyed safely and successfully in venues across the UK.”

View and download the guidance.


For more information or to arrange an interview contact Jessie Powell at / 020 7627 9199

Notes to editors: 

About the British Beer & Pub Association
The BBPA represents UK companies which between them brew over 90% of the beer sold in the UK and own 20,000 pubs.

Our members include international companies, national and local brewers and pub businesses operating managed and tenanted pubs in cities, towns and villages across the country.

These businesses are at the heart of communities and local economies and include family businesses who have been brewing beer and running pubs for hundreds of years alongside emerging brewers and pub operators.

  • The UK’s beer and pub industry supports close to 940,000 jobs
  • The industry adds £26.2billion to the UK’s economy each year


Press release from the BBPA.

For further information, please contact Jessie Powell via or 07772245620.