- Budget announcements kicking in from the start of April mean pubs will have to add extra 21p to a pint to maintain “punishingly slim” profits
- Average price of pint will rise from £4.80 to £5.01
- BBPA calls on Government to review unfair EPR regime, reform business rates, and phase in new employment costs which are adding to price of a pint
The average price of a pint is set to increase by as much as 21 pence as the impact of Budget changes take effect from April, the BBPA has revealed.
The culmination of the changes mean pubs will have to raise the price of a pint to maintain their punishingly slim margins, independent analysis by Frontier Economics commissioned by the British Beer and Pub Association found.
The April cliff-edge will herald Business Rates relief cut from 75% to 40%, an increase in Employer National Insurance rates, a decrease to the threshold at which businesses pay NI, and significant increases to the National Minimum and Living Wage.
There will also be the unsustainable and chaotic packaging reform (EPR), which will be a huge blow for the sector.
The net cost of Autumn Budget announcements across the beer and pub sector is approximately £650million in total.
While prices differ around the country, especially in London where the UK average price is far exceeded, the pre-Budget average pint price was £4.80.
New costs imposed by Government will drive up the cost of a pint by as much as 21p, making the average price of a pint £5.01.
Emma McClarkin OBE, Chief Executive of the British Beer and Pub Association said:
“The cumulative impact of these taxes and regulations is now plain to see and it is highly unfortunate that the only way many pubs can remain viable is to pass on the array of upcoming costs to consumers.
“No one wants to see the cost of an average pint increase by a further 21p and break the £5 average pint barrier that will be required for pubs to maintain their punishingly slim profit margins.
“It is more urgent than ever that Government looks at ways to cap or reduce the costs-of-doing-business so we can keep pubs open, preserve their community value, and make sure the price of a pint remains affordable for all.”
The BBPA is calling on Government to urgently review new chaotic and unfair packaging fees, deliver meaningful business rates reform, and phase in new employment costs which are all adding to the price of a pint.
While the Budget announcement of a 1p duty cut on draught products and lower utility costs offered some relief, the new policies will drive up costs in 2025.
Tim Black, Associate Director, Frontier Economics, said: “The beer and pub sector has shown real resilience through a tough few years – navigating the pandemic, the energy crisis, and the cost-of-living squeeze.
“Trading conditions are still challenging, but businesses have adapted. There are signs of improved sentiment and fresh investment as extreme pressures ease and consumer confidence slowly picks up.
“But more headwinds are coming. The sector is at the sharp end of a wave of policy changes that will push up costs – higher wages, increased National Insurance, reduced business rates relief, and new packaging rules. The cumulative impact will be significant. It’s vital that policymakers recognise these pressures and ensure the environment supports investment and growth.”
ENDS
For more information, please contact the BBPA on press@beerandpub.com or 020 7627 9199.
Notes to Editors:
Frontier Economics were commissioned by The British Beer and Pub Association (BBPA) in Autumn 2022 to analyse the pub and brewery sector, the pressures faced post-Covid, and why the sector is particularly distinctive in the need for support.
Given the rapidly changing economic environment and pressures faced by the sector, this report provides an update to the economic environment facing pubs and brewers as of early 2025.
This report builds on the previous update from August 2023, focusing on how costs and demand have changed over the past year and what is expected to happen over the next year.
Report is based on data input from BBPA, qualitative and quantitative data from selected BBPA members, and external sources for wider economic context.
For more information, please contact the BBPA on press@beerandpub.com or 020 7627 9199.
Third-party news items that are posted on the Guild website come from press releases and emails received by the Guild. These are posted as they have been received. Their publication on the Guild website is an informational service only and is neither an endorsement of the content, nor its sender, by the Guild. For enquiries, please use the contact details that can be found at the bottom of each post.