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24th February 2016

Purity Brewing Co. to unveil new-look Saddle Black at Craft Beer Rising

Purity Brewing Company is back at Craft Beer Rising this February, where it will launch its unfiltered hoppy black beer Saddle Black in keg and craft can at 5.8% abv.

The decision to keg and can this cycling inspired fan favourite has been a response to public demand for an all-year-round option to enjoy the full flavoured black beer.

The keg and can variant of Saddle Black differs from its cask counterpart by being slightly higher in abv. with the new format at 5.8%. The keg and can version is unfiltered and unpasteurised, giving it a depth of flavour which is at once both complex yet, very quaffable.

Saddle Black is brewed with Maris Otter, Rye, Crystal Rye, Black and Smoked malts to give it a gnarly and smoky backbone with excellent body and mouthfeel, whilst the use of Chinook and Cascade hops offer citrus orange notes up front, which then give way to espresso and spicy black pepper notes to give a long and lingering bitter finish. Saddle Black is a beautifully balanced beer and perfect for those celebrating the completion of yet more miles in the Saddle.

Saddle Black is perfect for matching with food and would be an excellent accompaniment to spiced, savoury dishes such as short rib of beef, Saddle Black beans, dirty mash with garlic butter and gravy, as well as with dark chocolate desserts and cheese courses, particularly with Berkswell ewe’s milk cheese served with warm Eccles cakes.

Saddle Black is Purity’s hats-off to all its friends on two wheels and the brewery is delighted to be able to launch it at Craft Beer Rising.

Purity MD Paul Halsey comments: “Craft Beer Rising is one of our absolute favourite beer events and we cannot wait to set up our bar and mix with beer fans from all over the world. It’s the perfect time to launch Saddle Black in keg and can and we’re excited by the prospect of introducing the beer to new fans whilst seeing what our more familiar Puritans make of the new format.”

Craft Beer Rising takes place at the Old Truman Brewery in the capital across Friday 26th and Saturday 27th February. It’s Purity’s second year and promises to be even better this time around, with the award-winning brewery unveiling the new-look Saddle Black, as well as offering the discerning crowds the rye IPA Longhorn, the World Beer Award winning Lawless Lager and X, Purity’s 10th Anniversary commemorative brew.

Purity’s full range, including Saddle Black and a variety of fantastic products from other breweries can be ordered online at

For more information about Purity Brewing Company visit or call the brewery shop on 01789 488007.

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Notes to editors:

About Purity Brewing Co.

Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Saddle Black, Longhorn  IPA and Lawless Lager – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.

Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.

The Awards:

•       Pure Gold – 2016 CAMRA Champion Beer of the West Midlands Medalist

•       Pure UBU and Lawless Lager, global winners at the World Beer Awards 2015

•       Mad Goose, Longhorn IPA & Gnarly, medalists at the International Beer Challenge 2015

•       Pure UBU – Worlds and UKs Best Amber Ale, World Beer Awards 2015

•       Lawless Lager – Worlds and UKs Best German-style Lager, World Beer Awards 2015

•       Purity Brewing Company – Sustainable Manufacturer of the Year 2015

•       Pure UBU Gold Medalist at the International Beer Challenge 2013

•       Mad Goose Gold Award Winner at the Great British Beer Festival 2014

•       Pure Gold CAMRA West Midlands Champion Bitter 2013

•       Saddle Black Bronze Award at Great British Beer Festival 2014

•       Longhorn IPA Finalist at the Indie Beer Can Competition 2014


Visit for more information.

Issued on behalf of Purity Brewing Co by Gough Bailey Wright, St Johns House, 16 Church Street, Bromsgrove, Worcester, B61 8DN, Tel: 01527 579555. For further information please contact:  Richard Harris, or Michelle Ivins,