Warwickshire’s Purity Brewing Company has agreed a new partnership with start-up agri-food business, Brewer’s Goose.
The environmentally conscious brewery, which has pure sustainability at its heart, is now donating spent grain to Freddie Hammond, MD of Brewer’s Goose, who rears free-range geese on his uncle’s farm in Beeby, Leicestershire.
Brewer’s Goose aims to produce the ‘Ultimate Christmas Feast’ for family dinner tables this December, keeping free range geese as happy and healthy as possible during their time on the farm.
The grain provided by the brewery gives the birds a delicious treat every dawn and dusk. The spent grain provides the geese with optimum levels of protein and fibre that create a fantastically wholesome and succulent taste.
Throughout the summer, the geese will graze across the field before being supplemented with fresh brewers’ grains in the late summer and autumn months.
The partnership came about after Freddie, a 24-year-old Harper Adams graduate, met Purity MD, Paul Halsey, and explained his business ideas and his family’s passion for sustainable farming.
Paul says: “Sustainability has always been a core value here at Purity, so we are delighted to see our spent grain being put to good use by Freddie. We were particularly inspired by his high standards and dedication to welfare, and we wish him the best of luck with Brewer’s Goose.”
Freddie adds: “The idea to work with Purity was inspired by my grandad Robert, who used to collect weekly trailer-loads of fresh brewers’ grains from the local brewery to feed his dairy herd in the late-1990s. One of our key farming principles is that sustainability must be at the heart of everything we do, so what better brewery to partner with than Purity Brewing Company.”
To find out more about Brewer’s Goose, head to www.brewersgoose.co.uk
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Notes to editors
About Purity Brewing Co.
Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Saddle Black, Longhorn IPA and Lawless Lager – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.
Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.
Issued on behalf of Purity Brewing Co by Gough Bailey Wright, St Johns House, 16 Church Street, Bromsgrove, Worcester, B61 8DN, Tel: 01527 579555. For further information please contact: Richard Harris, firstname.lastname@example.org