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22nd April 2021

Purity Brewing Company appoint new Managing Director

Andy Maddock, Managing Director

SIBA Green Business of the Year 2020, Purity Brewing Company, have announced the appointment of Andy Maddock as Managing Director who joined the business on 12th April 2021.

Andy’s appointment comes at a critical time for Purity, who tragically lost Co-Founder James Minkin to Pancreatic Cancer back in June 2020.  With a first-class background across brewing and brand Andy’s most recent senior positions include European Agile Transformation Director and Trading Director National Groups & Festivals with Heineken UK, following two years between 2014-2016 as Managing Director of Caledonian Brewery in Edinburgh.

Bringing a wealth of experience and knowledge of the industry with him Andy’s first priority will be focusing on re-establishing the growth trajectory Purity had enjoyed pre COVID.

Paul Halsey quoted on the appointment “I’m really very excited about Andy joining us in the critical stage of our journey.  He will massively upweight our focus on sales and marketing and more importantly enable myself to share more responsibility within my role.”

With a longstanding partnership at the Ricoh Arena and passionate rugby fan and ex player himself, Halsey added “With Andy’s background in professional sport, a former Wasps Rugby and Rosslyn Park Rugby player, I think Andy will fit into the team really well.”

On his appointment Andy Maddock commented “I am delighted to be joining the team at Purity Brewing Company. Paul and Jim have built a brilliant and successful business over the last 17 years and I cannot wait to start to bring my experience to the team. The last 12 months has been difficult for whole of the hospitality industry.  I am hugely excited to be joining the team at this important time not only for the Purity Brewing business but the sector as a whole, as we come out of lockdown in the UK.”


Notes to editors

About Purity Brewing Co.

Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Longhorn IPA, Lawless Lager, Bunny Hop, Session IPA, Kveik and Pure Helles  – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability, and integrity.

SIBA Green Business of Year 2020 – Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.


Issued by Purity Brewing Company

For further information please contact: Paul Brazier,