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3rd December 2016

Purity celebrates a year of awards with limited brew, Perro Tonto




Purity Brewing Company has launched a limited edition barrel-aged brew to commemorate its record breaking awards success over the last 12 months*.


Perro Tonto is a sherry cask aged premium amber ale, a celebration of success and the finer things in life. It has also been dedicated to a much loved character from the brewery’s past.


This limited edition brew comes in corked champagne style 750 ml bottles and has been crafted using premium Maris Otter, Crystal, Black & Wheat malts, hopped with Pilgrim & Cascade then aged in authentic Spanish sherry casks for six months.


Perro Tonto has aromas of sweet dry fruits of raisins and rich Christmas cake, with a luxurious and perfectly balanced beer that leaves you wanting more.


The name Perro Tonto is Spanish for ‘Silly Dog’ and is also Purity’s tribute to the catalogue of perils which befuddled its much loved Useless Bloody Urchin (UBU) who left for the great sunset in the sky – it’s a tip of the sombrero to that maverick dog whose spirit still guides Purity to this very day.


Perro Tonto is limited to just 900 bottles which will each be individually numbered and available both from Purity Brewing Company’s shop and online at


Speaking ahead of the launch of Perro Tonto, Purity’s co-founder and MD, Paul Halsey, explains: “2016 has been incredible for Purity and we are immensely proud of our record breaking list of awards.


“A major part of our development over the last 11 years has been on how to achieve absolute consistency and pure quality throughout the business, and our limited edition beers are a great way of showcasing the skills of our brew team. We were delighted by the feedback we received for X & Gnarly in previous years and we love presenting our





limited edition brews in 750ml bottles. It gives a real sense of occasion when you twist the cork on a fine barrel aged beer.


“Perro Tonto is a stunning beer for our loyal Puritans and it is great to pay homage to our former canine friend too – Salud amigo!”


Purity’s Director of Brewing Flo Vialan added: “I am incredibly proud of our awards and this latest limited release beer. These brews allow the team to experiment and truly showcase the talent and skill we have and I cannot wait to get mine open over Christmas!”


In an exciting year for the brewery, Purity’s ethic of ‘brewing with a conscience’ has seen them retain their Made in the Midlands Sustainable Manufacturer of the Year title, whilst the growth of the brand and the quality of the beers has also seen the brewery achieve a record breaking year of national and international award success.


For more information on Purity, visit To order the award-winning beers online go straight to


*see notes to editors.


– ENDS –










Notes to editors

The last 12 months have been record breaking for Purity in the number of awards that we have received and won. Every single one of our permanent beers has won an award this year which is a testament to the skill and dedication of our brew team. Pure Quality is part of everything we do at Purity each day and to see this rewarded on a national and international scale is something we are all proud of. We’ve won the following:


World Beer Awards 2015:

Pure UBU – World’s Best Amber Ale

Lawless Lager – World’s Best German Style Pale Lager


World Beer Awards 16:

Pure UBU – Silver medal best Amber Ale


CAMRA Champion Beer of Warwickshire 2015:

Saddle Black


CAMRA regional Champion West Mids:

Joint silver – Pure UBU & Pure Gold


SIBA Business Awards:

Best Individual Design – X our Bourbon aged Rye Pale Ale


Made In the Midlands: 

Most Sustainable Manufacturer 2016


Made In the UK:

Highly Commended 2016 nationally


International Beer Challenge 16:

Gold Medal: Mad Goose, X, Warwickshire Amber Ale

Silver Medal: Saddle Black

Bronze Medal: Longhorn IPA, Pure Gold


The IWSC Beer Awards 2016:

Best Bitter Mad Goose

3* Longhorn IPA & Lawless Lager

Best Brewery Experience Purity Brewing Co.


SIBA Midlands Beer Awards:

Gold Small Pack Strong Bitters & Pale – Longhorn IPA cans which was the only can to win

Gold Cask Standard Bitters and Pales – Pure Gold


About Purity Brewing Co.


Purity Brewing Co. is a company dedicated to making a difference. In its award-winning products: Mad Goose, Pure Gold, Pure UBU, Saddle Black, Longhorn  IPA and Lawless Lager – Purity demands premium quality and uniqueness. In service, Purity offers distinction, approachability and integrity.







Central to the brewer is a strong commitment to supporting the environment. Purity only uses natural ingredients, supports recycling programmes and respects the community. Also, waste products are recycled through a pond and wetland system. This sustainable eco-system helps minimise carbon dioxide emissions and encourage wildlife diversity.



Visit for more information.



Issued on behalf of Purity Brewing Co by Gough Bailey Wright, St Johns House, 16 Church Street, Bromsgrove, Worcester, B61 8DN, Tel: 01527 579555. For further information please contact: Richard Harris, or Michelle Ivins,