- Beavertown is celebrating National Doodle Day on September 3rd by inviting Londoners to pay for their pint with a doodle on a beer mat.
- The brewery is beaming down special doodle-able beer mats to select pubs in London this weekend.
- Beavertown will be swapping more than 1000 pints of Bones lager nationwide in a campaign to help spark people’s creativity.
Images available here
30 August, 2022 — To celebrate National Doodle Day, Beavertown is turning punters into artists and inviting them to pay for their pints with creativity. By doodling on a beer mat, customers will be able to trade their masterpieces in for a pint of Beavertown Bones Lager at pubs in Shoreditch, Finsbury Park, Chiswick, Islington, Greenwich and Tottenham.
Beavertown will be placing specially designed and doodle-able beer mats in select pubs across London on Saturday 3rd – Sunday 4th (or until stocks last). Participants will be encouraged to get their creative juices flowing with multi colored markers for a… you guessed it, FREE out-of-this-world beer, in the form of the refreshing pint of Beavertown’s Bones lager.*
Designed by Beavertown’s Creative Director Nick Dwyer, the beer mats take inspiration from the brewery’s new “Out of this World Beer. Drank on Earth” ad campaign – with iconic space-themed visulas, from half-drawn astronauts to unfinished moonscapes.
Nick Dwyer, Creative Director at Beavertown said, “I love this project because literally anyone can draw if they have a pen. Drawing, doodling, sketching – it’s great for the brain, and should absolutely be used as currency in the event of nuclear annihilation… because then I could be king. Failing that, using it to pay for our beer is also good!”
Keen to channel your inner Damien Thirst this weekend but can’t make it to the pub? Why not check out Beavertown’s latest craft beers and classic flavours, fresh and straight out of the brewery online.
ENDS
*Notes to Editors
- Applicants must be aged 18 or over and show a valid form of age identification to a member of staff.
- Only one pint can be redeemed per person.
- Beer mats can only be exchanged for a pint of Beavertown’s Bones Lager, and no other Beavertown product.
- Subject to availability (50 free pints available per venue).
- It is at the bar staff’s sole discretion to whom they serve or do not serve.
Participating venues:
- Old Blue Last, 38 Great Eastern Street, Shoreditch, London, EC2A 3ES
- The Roebuck, 122 Chiswick High Rd, Chiswick, W4 1PU
- Faltering Fullback, 19 Perth Rd, Finsbury Park, N4 3HB
- Trafalgar Tavern, Park Row, Greenwich, SE10 9NW
- Valderramas, 163 Upper Street, Islington, N1 1US
- The Queens Head, 64 Theobalds Rd, WC1X 8SF
- Corner Pin, 732 High Road, Tottenham, N17 0AG
Instagram/Twitter: @beavertownbeer
Facebook: /Beavertownbrewery
Webshop: https://shop.
About Beavertown
Beavertown is dedicated to crafting high quality, innovative beers like Gamma Ray APA or Neck Oil SIPA that appeal to the thirsty masses, as well as more experimental brews from our Tempus Project. From brewing to branding, we believe in creativity in everything we do.
- Now 10 years old, Beavertown began life on a 650L kit in a BBQ joint in Haggerston. The brewery in Tottenham Hale produces 5500L batches (or 9,000,000 pints a year) and our home in Enfield – Beaverworld – produces ten times this, a staggering 90,000,000 pints a year.
- The official craft beer of Tottenham Hotspur F.C., fans can enjoy a crisp pint of their favourite Beavertown brew in our taproom and microbrewery inside the stadium – the first of its kind.
- In 2021, Beavertown opened the doors to its first-ever pub, Corner Pin, at the brewery’s home in Tottenham. Popping with vibrant blasts of colour, iconic Beavertown designs and with a menu featuring the whole range of Beavertown’s out-of-this-world beers, Corner Pin encompasses everything that makes the brand unique, bringing all of its creativity and curiosity to the new north London location.
- Winner of 3 gold medals at the International Beer Challenge for core range beers Gamma Ray & Neck Oil.
Press release from Here Be Dragons.
For further press information or to request samples, please contact beavertown@