Launching November 2021 Marks and Spencer launch their Guest Beer own label range with Supplier Partner, Real Drinks. Showcasing both craft beer and collaborations, Marks and Spencers have created this range to showcase the flavours they are best known for and to champion best of British.
The M&S Guest Beer range in 440ml cans at £3 each, features three new craft beers created from two UK breweries, curated by Real Drinks. Involved in this bespoke range Arbor Ales Bristol and Brick Brewery London. Arbor Ales are known for quality and consistency, monitoring the beer at every stage of the brewing process. All of their beers are brewed with the intention of creating something new. Family owned and award winning Brick Brewery London produce consistent and great quality beer to challenge the beer enthusiast and everyday drinker.
Richard Sharp Accounts Manager at Real Drinks said: “The purpose of this range is to showcase a true collaboration between M&S and UK craft brewing. A brilliant match, taking inspiration from the quality of some of M&S best products with the innovation and skill of two of the best UK craft breweries. We were able to produce three modern beers, complete in uniquely M&S branded 440ml cans.”
Brick Brewery have created the Very Berry Sour 5.8%. Combining M&S’s deep knowledge of seasonal fruit with Bricks love and experience for fruited sours. Fruited with hedgerow berries (raspberry, sloe, blackberry and blackcurrant) offering notes of blackcurrant jam and blackberry coulis. The resulting beer is a marriage of shared knowledge to produce one cracking beer.
Arbor Ales have created a Salted Caramel Stout 6%. Inspired by the decadence of the M&S Billionaires Yumnut. Creating this milk chocolate, biscuit and salted caramel stout to recreate the flavour experience in a drink. And a Raspberry Royale 5.5%. Inspired by the ever so moreish M&S Raspberry Royale Yumnuts. This lightly hopped fruity pale ale is brewed with tart raspberries and a touch of sweet vanilla on the finish.
Real Drinks has supplied Marks and Spencer with own label drinks, as well as a range of well known drinks brands, since 2007. Pivotal again in creating this guest range, selecting and partnering with some of the best breweries in the UK to provide a range crafted with both integrity and skill.
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About Real Drinks
Real Drinks (formerly Real Ale) is an award winning drinks retailer founded by Nick Dolan in 2005 with extensive experience in Beer, Wine & Spirits and wider drinks market, working with the best brewers and producers around the world. The Wholesale team manages the full life cycle for own brand development into major multiples across all drinks. The Retail team has three shops and taprooms in Twickenham, Maida Vale and Notting Hill stocking a core range of over 400 beers, ciders, wines and spirits from small producers all over the world. Winner of SIBA Best craft beer retailer (multiple) 2021 and Drinks Retailing Awards Retailer of the Year 2015.
Press release from Real Drinks
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