Launching May 2021 Marks & Spencer relaunch their craft beer own label range with Supplier Partner, Real Drinks. Showcasing both craft beer and collabaorations, Marks and Spencers have rejuvenated the range to better reflect the market and customer preference in style, ABV value and design. Working with some of the best breweries in the UK to bring customers a modern unfiltered range in 330ml cans at £1.80 each.
The M&S Craft Own Label 330ml Range will feature six new craft beers created from three separate UK breweries, curated by Real Drinks. Involved in this bespoke range are Fourpure Brewing Co in Bermondsey, Harbour Brewing Co in Cornwall and Vocation Brewery in Hebden Bridge.
Jenna Dunseath Technical Director at Real Drinks said, “Creating and bringing exciting new drinks to the market is what we love to do. We were instrumental in facilitating this collaborative exercise to work with M&S and the breweries, to bring new beers and brewing processes into a major retailer. This particular range is market leading in terms of their production process.”
The range, from Fourpure Brewing Co, in Bermondsey, inspired by innovation and a passion for flavour, comes the Session IPA 4%, a juicy and tropical Session IPA. Combining modern hops with a crisp malt body creates a full flavoured IPA with fruity notes and a pleasant hop finish that’s uniquely its own and The Citrus Pale Ale 3.9%. This super juicy, session-able pale ale, which is bursting with Citrus aromas from the hops.
Harbour Brewing Co brew solid, well rounded beers reflecting the ruggedness of their home. They have created the Helles 4.2%, which is sterile filtered, to bring a light and crisp Helles lager. Pairing high quality malt and noble hops with spring water gives this Cornish brewer lager a full flavour.
Vocation Brewery, known for brewing bold beers from their hilltop in Hebden Bridge provide the American Pale Ale 5.3%. An aromatic and fruity American Pale Ale. Initially soft to the palate, this APA builds to a generous, but clean bitterness with hop aromas of pine, tropical fruit and blueberry. And the American IPA 5.5% which is a bold US style IPA, expect flavours of tropical and citrus fruits with a lingering bitterness against a smooth malty backbone.
Real Drinks has supplied Marks & Spencer with own label drinks, as well as a range of well known drinks brands, since 2007. Pivotal again in creating this updated range, selecting and partnering with some of the best breweries in the UK to provide a range crafted with both integrity and skill.
About Real Drinks
Real Drinks (previously Real Ale) is an award winning drinks retailer founded by Nick Dolan in 2005 with extensive experience in Beer, Wine & Spirits and wider drinks market, working with the best brewers & producers around the world. The Wholesale team manages the full life cycle for own brand development into major multiples across all drinks. The Retail team has three shops and taprooms in Twickenham, Maida Vale and Notting Hill stocking a core range of over 400 beers, ciders, wines and spirits from small producers all over the world. Winner of SIBA Best craft beer retailer (multiple) 2021 and Drinks Retailing Awards Retailer of the Year 2015.
Press release from Real Drinks