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5th November 2013

Red Ale returns

 Sharp’s Brewery is bringing back Red Ale today, following huge demand from on-trade customers and cask beer lovers. The delicious, fruity bittersweet beer is making a comeback at the bar one year on from being named the ‘Supreme Champion Beer of Cornwall’ by CAMRA.

The wonderfully rounded flavour of Red Ale (4.1% ABV), which is achieved through being matured over Cornish oak, will be something to savour after a long walk through golden leaves. With its caramel and biscuit aroma and deep flavour, featuring dry roasted coffee and nutty malts, Red Ale becomes moreishly bitter, making it the perfect autumn brew.
Stuart Howe, Head of Craft Brewing and Innovation at Sharp’s, commented: “Red Ale has become a firm favourite with Sharp’s customers and it’s a natural choice for our seasonal beer at this time of the year. Sharp’s has a great reputation for providing brews for every occasion and, we’re very pleased to be delighting our customers once again by bringing back the  ever popular Red Ale.”
The beer is the latest in a series of seasonal brews from Sharp’s for 2013.
Notes to Editors
If you would like to speak to Sharp’s for more information, please contact:
Red Consultancy
Tel: 0207 025 6680
About Sharp’s Brewery Ltd
Founded in 1994, Sharp’s Brewery is a modern brewer of cask conditioned beer based at Rock in Cornwall and has grown rapidly to become the largest brewer of cask beer in the South West and the owner of one of the UK’s fastest growing cask beer brands, Doom Bar.
Sharp’s beer is brewed exclusively using just British malted barley, whole hop flowers, Sharp’s own yeast and Cornish water. The brewery at Rock is one of the UK’s most sustainable.
Sharp’s won four medals at the International Brewing Awards 2013, including gold for Spiced Red and Cornish Coaster. In 2012, the Cornish brewer won six International Beer Challenge medals.
Sharp’s is supporting the Cornwall Air Ambulance Trust, donating 5p from the sale of each pint of Sharp’s Own, Sharp’s Special and Cornish Coaster sold in the county.
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