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REVOLUTIONARY NEW VEDETT PHOTO BOOTH SNAPS UP LONDON, LEEDS, BIRMINGHAM, NOTTINGHAM & SHEFFIELD

Vedett have re-designed their iconic photo booth.

 

The new super-light Vedett pop-up photo booth is a novel extension of Vedett’s personalised bottle service, which has been touring pubs and bars around the UK for the last six years.

 

The digital photo booth with-a-twist will be touring bars and pubs around the UK during August and September, taking photographs of Vedett enthusiasts and transforming them into a funny digital GIF.

 

In addition, the booth will also magically offer them a cool refreshing sample of their chosen style – Vedett Extra Blond Pilsner, Vedett Extra White or Vedett Extra Ordinary IPA.

 

Drinkers will be invited to share their GIF on either Facebook, Twitter or Instagram using the hashtag #GetFamous and tagging @VedettUK. On each day of the tour, the best GIF will win a personalised case of Vedett.

 

The Vedett pop-up photo booth tour will be touching the following cities. Beer fans can track the progress of the photo booth and see where it is headed next on Twitter and Instagram by following @VedettUK or on Facebook.com/VedettUK.

 

VENUE
Leeds Friday Aug 18th 212 Bar
Saturday Aug 19th Parkside Tavern
Birmingham Friday Aug 25th Lord Clifden
Saturday Aug 26th Cherry Reds
Nottingham Friday Sept 1st Rocket@Saltwater
Saturday Sept 2nd Broadway Cinema
London Thursday Sept 7th EV Bar, SE1
Friday Sept 8th Shaftesbury Tavern, N19
Saturday Sept 9th Dog & Duck, E17
London Thursday Sept 14th One Sixty, E1
Friday Sept 15th Leadbelly’s, SE16
Saturday Sept 16th Brouge, TW2
Leeds Friday Sept 22nd Crowd of Favours
Saturday Sept 23rd Head of Steam, Headingley
Sheffield Friday Sept 29th Head of Steam
Saturday Sept 30th Inc. Bar
Cheltenham Friday Oct 6th The Tavern
Worcester Saturday Oct 7th Firefly

 

ENDS.

 

EDITOR’S NOTES

 

The Vedett range comprises:

Vedett Extra Blond (5.0% ABV) is a light, well-hopped pilsner brewed using only natural ingredients. Pale straw in colour with a pearly white head and champagne-like bubbles in the glass, this beer’s smooth malt character is complemented by a slight note of vanilla and a fruitiness that lingers to the finish.   Vedett Extra Blonde is lively and crisp and available in good-looking green 33cl bottles. In line with the Vedett philosophy, the bottle has a quirky, retro-style front label, but it is the back label that really champions the brand, with various fun, tongue-in-cheek, tangentially educational images. People can personalise their own Vedett Extra Blond bottles by uploading their own images and messages on the back labels via Vedett’s main website: www.vedett.com. Vedett Extra Blond is available in the on-trade, and in the off-trade from nationwide outlets including Tesco, Morrisons, and Majestic.

Vedett Extra White (4.7% ABV) is bottle conditioned and unfiltered so as to lock in the beer’s natural exuberance and freshness of flavour. Its palate is surprisingly crisp, punctuated with an orange and lemon-like zest, with a dry-moreish finish. Vedett Extra White contains only natural ingredients including wheat, barley, hops, coriander and dried Spanish orange peel, mashed specifically for each brew. Vedett Extra White in 33cl bottles is available mainly in the on-trade, in pubs and bars all around the UK.

Vedett Extra Ordinary India Pale Ale (5.5% ABV) comes in 33cl bottles and features a delightfully enticing aroma linked to the use of different hop varieties (Simcoe and Cascade and dry hopping with Centennial and Chinook) revealed in the exhilarating marriage of the hops’ subtropical citrus on the one hand, and its more floral, green and fresh aromas on the other. The taste has pronounced bitterness which increases in intensity, revealing hints of grapefruit in the finish. This gives the beer a thirst-quenching character, fuelled by velvety, malty undertones, before giving rise to sweeter caramel notes. Vedett IPA has a pure and fresh character and a superb finish with a long-lasting, dry aftertaste. Vedett Extra Ordinary IPA is now available in select Tesco stores.

Vedett Extra Blond, Vedett Extra White and Vedett Extra Ordinary IPA are also available on draught in selected bars and pubs across the UK. All three styles have recorded rumbustious growth in the UK in the last 2-3 years:

 

  • Vedett Extra Blond: 55% growth over the last three years;
  • Vedett Extra White: 20% growth over the last two years;
  • Vedett Extra Ordinary IPA, which was launched in September 2014, has seen triple digit growth.

 

 

 

 

 

 

 

Emanuele Barrasso

R&R Teamwork Ltd.

“The Cellar” 754 Fulham Road

London

SW6 5SH

T: 020 7384 1333

M: 07508 048 401

 

Our website is now live www.randr.co.uk

 

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