ROKiT Drinks has signed a three-year deal for the exclusive distribution of the Castle Eden beer range, to include cask and bottled beers, across both the UK and the US. This deal sees ROKiT Drinks responsible for the on-trade, off-trade and online sales.
The Castle Eden Brewery was founded in 1826 and is now located in Seaham in County Durham. Its current beer range includes heritage brews of Castle Eden Blonde, Castle Eden Ale, Castle Eden Red and Castle Eden Black. This distribution deal comes a year after investment in the brewery’s fermentation tanks doubled production capacity.
Jonathan Kendrick, Chairman of ROKiT Drinks, said “We are delighted to be distributing Castle Eden beers internationally as we feel their strong heritage sits well alongside our ABK Beers, brewed in our historic 700-year-old brewery in Kaufbeuren, Bavaria. We have massively increased our sales force in the US and the UK as we know there is a tremendous thirst for proper heritage beers from breweries, such as Castle Eden, with a story to tell.”
Cliff Walker, Managing Director of Castle Eden Brewery said “We are delighted to announce this exclusive agreement with ROKiT Drinks for the sales and distribution of the Castle Eden beer brands across all trade sectors. We feel that this is a fantastic opportunity for both parties, and we look forward in anticipation to the growth that the ROKiT Team can deliver. We have every confidence that Graham, Lee and the team will reintroduce the name Castle Eden into the market, restoring it to its former glory.”
This exclusive deal also involves the refresh of the Castle Eden brand.
Graham Higgins, CEO of ROKiT Drinks, added: “We have revitalised and refreshed the Castle Eden branding and casks are already being delivered to some of our customers this week. This will build further as cask sales increase now that indoor on-trade beer sales can take place in the UK.”
ROKiT Drinks is part of the ROKiT Group of Companies, co-founded by John Paul DeJoria and Jonathan Kendrick. More information can be found here https://rokitdrinks.co.uk/ and here https://therokitgroup.com/rokit-earth
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NOTES TO EDITORS
Co-founded by Jonathan Kendrick and John Paul DeJoria, ROKiT a global network of services and brands including mobile phones and beverages. ROKiT controls ROKiT Cities, ROKiT Phones, Pure ROKiT, ROKiT Radio, ROKiT Finance, ROKiT Vision, ROKiT Botanics and ROKiT Drinks. ROKiT Drinks is a premium drinks business with a unique collection of soft drinks and alcohol brands across spirits, beer, water, and energy drinks including: ABK Beers, Bandero Tequila, Bogart Spirits, and Bandero Tequila.
www.rokitdrinks.com and https://therokitgroup.com/rokit-earth
AWARDS:
ABK Beer
2020 – Beer Bods – Beer of the Year (ABK Dunkel)
2020 – European Beer Star – Gold and Silver Awards (ABK Hell)
2020 – World Beer Awards – Silver Award
2020 – London Beer Competition – Bronze and Silver (ABK Hell, ABK Edel, ABK Hefeweizen, ABK Weissbier)
2020 – Beer 52 Award – (ABK Hell)
2019 – World Beer Awards – Bronze (ABK Hell, ABK Edel, ABK Dunkel)
2018 – International Beer Challenge – Gold Awards (ABK Hell and ABK Pils Anno 1907)
2016 – World Beer Cup – Silver Award
2012 – Deutsche Landwirtschafts-Gesellschaft – Gold Award
2011 – European Gold Star – Beer Tasting Gold Award
Bandero Tequila
2020 – PR&F Awards – Century and Double Gold Awards
2020 – SIP Awards – Gold Award and Consumers’ Choice
2019 – PR&F Awards –Gold and Innovation Award
2018 – Global Spirit Awards Las Vegas – Double Gold
Bogart Spirits
2019 – Whiskeys of the World – Best in Class
2018 – Craft Spirits Awards – Gold
2018 – Tastings.com – Gold Medal
Press release from Leisure PR on behalf of Rokit Drinks
For more information, please contact: joannesteward@leisurepr.co.uk / 07753 838490