Rooster’s Brewing Co. is ramping up its limited release offering in 2024, with close to 50 different beers scheduled for production in addition to their year-round core range.
The Harrogate-based brewery has mapped out their brewing schedule for the twelve months ahead, which includes several new recipes, the return of a few old favourites from the archives and a series of collaborations with some of the UK’s most highly-regarded breweries.
Rooster’s will be brewing a mix of styles that will cover various pale ales, stouts, lagers, amber ales, and fruited beers across a range of ABV’s. Some beers will be only available in cask, some keg and can only and others across all three package types. As with the whole of the brewery’s core range, the overwhelming majority of the beers will be vegan friendly, while the lagers planned will also be gluten free.
Details of the brewery’s plans have been published in a 32-page ‘Little Book of Beer’ that has been printed and shared with hundreds of trade customers and is also available to view and download via www.roosters.co.uk, alongside a ‘quick view’ release calendar providing a snapshot of what to expect and when.
To kick start the year, Rooster’s has released no fewer than six limited edition beers for January to tie in with #Tryanuay, the online, social campaign that promotes and supports smaller, independent beer business during what is typically a tough trading period in January. Among them is Sleep Is For The Week (a 5.8% breakfast stout), Volstead (a 4.4%, gluten free pre-prohibition American lager) and Democracy Manifest (a 3.6%, cask-only U.S. pale ale), brewed in collaboration with Lakes Brew Co.
Other collaborations set to take place later in the year will be brewed with SALT, Fyne Ales, Thornbridge, Brew York and Siren. The latest version of Wild Wild Life, Rooster’s barrel-aged sour saison has also been slated for release in the Spring.
The brewery’s core range has undergone a small shake up, with both Easy-Going Assassin (4.3% session IPA brewed with Citra hops) and Tropical Assassin (a fruited version of their flagship 6.1% IPA) stepping up from seasonal availability. What’s more, Easy-Going Assassin has also now become the latest gluten free beer within Rooster’s core range alongside Go Backer (3.4% session NEIPA) and Thousand Yard Stare (a 5.4% hazy pale ale).
Speaking of the news, Tom Fozard, Rooster’s Commercial Director said: “In addition to the many standout beers in our core range, such as Yankee and Baby-Faced Assassin, we’re delighted to share our plans for 2024. As well as the scheduled releases giving us opportunities to scratch a few creative itches and further showcase the variety of styles we offer, we’re confident people won’t be disappointed when they see what we have in store as the year progresses.”
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For further information, please contact Tom Fozard on tom@roosters.co.uk or 01423 222312
www.roosters.co.uk / @RoostersBrewCo (Instagram, Facebook & X [Twitter])
Notes to Editors
About Rooster’s Brewing Company
Rooster’s Brewing Co. has always been an independent, family-run brewery, focussed on creating quality new world pale ales, with an emphasis on flavour and aroma.
It was established in 1993 by the pioneering brewer Sean Franklin, who developed a new style of beer that had, up to that point, never been tried in the UK before. At a time when most breweries were taking flavour out, Sean was trying to put more in, using imported flavourful hops from the west coast of America.
His pioneering and innovative approach began to turn heads, with Rooster’s flavour-packed beers standing out in a sea of brown beer – with its flagship pale ale, Yankee, leading the way. The awards began to pour in, with Rooster’s beers winning gold medals at the biggest and most renowned international and national beer awards.
Having won pretty much everything there was to win, in 2011 Sean decided to retire and chose to sell the brewery to Ian Fozard and his sons, Tom and Oliver, in a move that ensured Rooster’s would remain a family-owned brewery.
Ian has had an affinity with beer for over forty years, having been an active member of CAMRA since the 1970s and the founder of Market Town Taverns, which grew into a portfolio of 15 bars and pubs across Yorkshire.
Oliver, who has been brewing professionally since 2000, became the head brewer at Rooster’s, and Tom, also an active brewer, became the company’s commercial director. Oliver was awarded Brewer of the Year in December 2020 by the British Guild of Beer Writers.
In 2018, it became clear that Rooster’s was rapidly outgrowing its site in Knaresborough and in 2019 the decision was made to invest in a new state-of-the-art brewery and taproom. Finding the right location, that offered Rooster’s the opportunity to become part of the fabric of the local community wasn’t easy, but the team were delighted when the perfect space became available at Hornbeam Park in Harrogate. Over the course of 2019 and the early part of January 2020, the company created a bespoke, state-of-the-art facility that it now calls home, in a move that saw it return to the town where Rooster’s was first started some twenty-seven years earlier.
For further information, please contact Tom Fozard on tom@roosters.co.uk or 01423 222312
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