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16th January 2024

Rooster’s Bolsters Core Range with New Gluten Free Beer

Rooster’s Brewing Co. has added a new gluten free beer to its core in the shape of Easy-Going Assassin – a session strength version of Baby-Faced Assassin, the brewery’s flagship IPA.

Easy-Going Assassin was first brewed in 2021 as part of a small series of offshoot beers under the Assassin name to mark 10 years since the first brew of Baby-Faced Assassin and proved to be a hit. Having been re-released as a limited edition beer in both 2022 and 2023, the session IPA has now made the step up to become permanently available.

As well as being vegan friendly, along with the rest of Rooster’s core range, Easy-Going Assassin has become the third gluten free beer in the brewery’s line-up, alongside Go Backer (3.6% session NEIPA) and Thousand Yard Stare (a 5.4% hazy pale ale) and is available to the trade in cask, keg and 440ml cans.

Initially a homebrew recipe created by Rooster’s Commercial Director, Tom Fozard and later developed commercially by his twin brother Oliver, Rooster’s Head Brewer, Baby-Faced Assassin has enjoyed substantial success since being added to the brewery’s core range in 2013. With gold medals and awards won at festivals and competitions up and down the UK, it also boasts four medals won at the prestigious International Brewing Awards in 2015, 2017 and 2021. With three national supermarket listings to its name, the Citra hopped IPA has also gone on to establish itself as Rooster’s best selling beer in can and keg, both at home and abroad.

The promotion of Easy-Going Assassin to Rooster’s core range, coupled with the approachable nature of the beer and it now also being suitable for anyone with a gluten intolerance, aims to further build on the brand’s success. Tropical Assassin (6.1%), a fruited version of the IPA has also become a mainstay beer within Rooster’s range in cask, keg and 440ml cans.

Speaking of the news, Tom Fozard said: Originally conceived as a one-off brew that formed part of our Summer of Assassin celebrations in 2021, the appetite our customers have shown for Easy-Going Assassin became too great to ignore. Being able to offer it on a permanent basis and now also as an approachable gluten free option to consumers is something we’re excited about. It’s a great sessionable option for anyone who enjoys Baby-Faced Assassin, but doesn’t want to be caught out by how deceptively drinkable it is!”

Rooster’s has also ramped up its limited release offering for 2024, with close to 50 different beers scheduled for production in addition to the core range, which includes several new recipes, the return of a few old favourites from the archives and a series of collaborations with some of the UK’s most highly-regarded breweries.

Details of the brewery’s plans have been published in a 32-page ‘Little Book of Beer’ that has been printed and shared with hundreds of trade customers and is also available to view and download via www.roosters.co.uk, alongside a ‘quick view’ release calendar providing a snapshot of what to expect and when.

Ends

For further information, please contact Tom Fozard on tom@roosters.co.uk or 01423 222312

www.roosters.co.uk / @RoostersBrewCo (Instagram, Facebook & X [Twitter])

Notes to Editors

About Rooster’s Brewing Company

Rooster’s Brewing Co. has always been an independent, family-run brewery, focussed on creating quality new world pale ales, with an emphasis on flavour and aroma.

It was established in 1993 by the pioneering brewer Sean Franklin, who developed a new style of beer that had, up to that point, never been tried in the UK before. At a time when most breweries were taking flavour out, Sean was trying to put more in, using imported flavourful hops from the west coast of America.

His pioneering and innovative approach began to turn heads, with Rooster’s flavour-packed beers standing out in a sea of brown beer – with its flagship pale ale, Yankee, leading the way. The awards began to pour in, with Rooster’s beers winning gold medals at the biggest and most renowned international and national beer awards.

Having won pretty much everything there was to win, in 2011 Sean decided to retire and chose to sell the brewery to Ian Fozard and his sons, Tom and Oliver, in a move that ensured Rooster’s would remain a family-owned brewery.

Ian has had an affinity with beer for over forty years, having been an active member of CAMRA since the 1970s and the founder of Market Town Taverns, which grew into a portfolio of 15 bars and pubs across Yorkshire.

Oliver, who has been brewing professionally since 2000, became the head brewer at Rooster’s, and Tom, also an active brewer, became the company’s commercial director. Oliver was awarded Brewer of the Year in December 2020 by the British Guild of Beer Writers.

In 2018, it became clear that Rooster’s was rapidly outgrowing its site in Knaresborough and in 2019 the decision was made to invest in a new state-of-the-art brewery and taproom. Finding the right location, that offered Rooster’s the opportunity to become part of the fabric of the local community wasn’t easy, but the team were delighted when the perfect space became available at Hornbeam Park in Harrogate. Over the course of 2019 and the early part of January 2020, the company created a bespoke, state-of-the-art facility that it now calls home, in a move that saw it return to the town where Rooster’s was first started some twenty-seven years earlier.


For further information, please contact Tom Fozard on tom@roosters.co.uk or 01423 222312

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