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25th July 2023

Rooster’s release Yorkshire Day charity beer in aid of Harrogate & District Community Action

Rooster’s Brewing Co. has pledged to donate 10p from every pint sold, which will total over £850, to a local, Harrogate-based charity with the annual brew of their White Rose beer this summer. With every sup of the refreshing pale ale enjoyed in pubs across Yorkshire and beyond, real ale drinkers will be supporting Harrogate & District Community Action (HADCA), an independent registered charity which supports communities, charities and volunteers throughout the Harrogate District of North Yorkshire.

Brewed to coincide with Yorkshire Day on August 1st, Rooster’s, owned by Ian Fozard and his sons, Tom and Oliver, has brewed White Rose every year since 2011, choosing a different local cause to support each time it’s released and has now donated over £10,000 for a variety of local charities during this period.

Commenting on the fund-raising partnership, Tom Fozard, Rooster’s Commercial Director said: “Rooster’s is pleased to be able to play a small part in helping a local charity such as Harrogate & District Community Action carry out the vital services they provide. The challenges that many people are facing on a day to day basis right now, especially the energy crisis that has fuelled a substantial rise in the cost of living has lead to a growing need for support in lots of different ways. It’s also comforting to know that, with White Rose only being available as a cask beer served in pubs, drinkers will also be able to support the hospitality industry with each pint supped too.”

Karen Weaver, HADCA Strategic Lead, said: “We’re delighted that Rooster’s have chosen to support HADCA as the charity to benefit from the sale of the special limited release White Rose this year. Since 1988 HADCA has been connecting and supporting local charities, volunteers and people across Harrogate district communities. We champion community action using our Volunteering Directory and provide a fully searchable ‘Where To Turn’ directory of support and activities supporting good health and wellbeing.

“Collaboration and connecting is at the heart of what we do to help people make a positive contribution to our local community life. Our building, Harrogate Community House, is a hub for local organisations to work and meet. The money raised from the sale of White Rose will help our work to enable more people to lead fulfilling and active lives. It’s fantastic when local businesses like Rooster’s choose to make connections with and support the vital work of small local charities and volunteers, making such a positive difference every day.”

Over the past year, Harrogate & District Community Action has supported 103 organisations in recruiting 247 volunteers for various roles, connected 141 individuals through network meetings, and kept over 1,000 community contacts informed with weekly e-bulletins.

Rooster’s is celebrating 30 years of brewing in 2023 and, since moving the brewery to its original home in Harrogate in 2019 and subsequently opening their onsite Taproom, has become part an integral part of the local community. The Taproom serves as a hub for the local area and plays host to various community events, including a monthly folk night, charity fundraisers and also exhibits local artists’ work.

White Rose will be available on the bar at Rooster’s Taproom throughout August, as well various pubs within the Harrogate area, across Yorkshire and beyond.

Ends

For further information, please contact Tom Fozard on tom@roosters.co.uk or 01423 222312. Rooster’s Brewing Co. www.roosters.co.uk

Harrogate & District Community Action: www.hadca.org.uk

Notes to Editors

About Rooster’s Brewing Company

Rooster’s Brewing Co. has always been an independent, family-run brewery, focussed on creating quality new world pale ales, with an emphasis on flavour and aroma. It was established in 1993 by the pioneering brewer Sean Franklin, who developed a new style of beer that had, up to that point, never been tried in the UK before. At a time when most breweries were taking flavour out, Sean was trying to put more in, using imported flavourful hops from the west coast of America.

His pioneering and innovative approach began to turn heads, with Rooster’s flavour-packed beers standing out in a sea of brown beer – with its flagship pale ale, Yankee, leading the way. The awards began to pour in, with Rooster’s beers winning gold medals at the biggest and most renowned international and national beer awards.

Having won pretty much everything there was to win, in 2011 Sean decided to retire and chose to sell the brewery to Ian Fozard and his sons, Tom and Oliver, in a move that ensured Rooster’s would remain a family-owned brewery.

Ian has had an affinity with beer for over forty years, having been an active member of CAMRA since the 1970s and the founder of Market Town Taverns, which grew into a portfolio of 15 bars and pubs across Yorkshire.

Oliver, who has been brewing professionally since 2000, became the head brewer at Rooster’s, and Tom, also an active brewer, became the company’s commercial director. Oliver was awarded Brewer of the Year in December 2020 by the British Guild of Beer Writers.

In 2018, it became clear that Rooster’s was rapidly outgrowing its site in Knaresborough and in 2019 the decision was made to invest in a new state-of-the-art brewery and taproom. Finding the right location, that offered Rooster’s the opportunity to become part of the fabric of the local community wasn’t easy, but the team were delighted when the perfect space became available at Hornbeam Park in Harrogate. Over the course of 2019 and the early part of January 2020, the company created a bespoke, state-ofthe-art facility that it now calls home, in a move that saw it return to the town where Rooster’s was first started some twenty-seven years earlier.


For further information, please contact Tom Fozard on tom@roosters.co.uk or 01423 222312. Rooster’s Brewing Co. www.roosters.co.uk

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