10p from every Pint of White Rose will be donated to Harrogate District Foodbank
Fancy a beer that gives back to the community? Rooster’s Brewing Co. will be donating over £850 for a local Harrogate charity with their annual brew of White Rose this summer. With every sip of this refreshing pale, real ale drinkers will be supporting Harrogate District Foodbank, which aims to end food shortage in the Harrogate district.
Brewed to coincide with Yorkshire Day on 1st August, the independent brewery has been brewing its charity beer since 2011 and this year’s batch means White Rose will have now raised over £10,000 for a variety of local charities.
Pleased to be supporting a small, independent charity for the 12th year running, Tom Fozard, Rooster’s Commercial Director said: “Rooster’s is a small, family-owned business, with our roots in Harrogate, so we’re pleased to support a different Yorkshire-based charity each year and we’re delighted that the funds raised from this year’s brew of White Rose will be helping to raise funds for Harrogate District Foodbank. The beer will be available on the bar at our Taproom in Harrogate and is also being delivered to various pubs within the Harrogate area, throughout Yorkshire, and beyond. We hope you’ll join us in raising a glass, all the while helping to support a truly worthwhile cause in the comfort of your favourite pub. Cheers!”
Rooster’s will be celebrating its 30th birthday next year. The Taproom, situated in Hornbeam Park, Harrogate, is open 6 days a week, offering street food and of course, great beer brewed onsite.
Dawn Cussons, Manager at Harrogate District Foodbank said: “The Foodbank opened up in Harrogate in 2013, with our Knaresborough site opening a year later and our Starbeck location following in 2021. We operate four times a week as a source for emergency food and run purely on donations with a team of volunteers, 88 in total.
As well as food being donated we also accept financial donations, which contributes towards our rent, the upkeep of the warehouse and our trusty second hand van, to top up of any shortages at the warehouse in order to meet the needs at each centre. We also buy fresh fruit, vegetables and bread four times a week and provide a hot meal for clients on a weekly basis, so we’re extremely grateful for Rooster’s support.”
Thanks to the charity, last year, 46 metric tonnes of emergency food was provided for people in Harrogate. In 2021, it was reported that the food bank has fed around 16,000 people since first opening.
10p for every pint of White Rose sold will be donated directly to Harrogate District Foodbank. Visit the charity’s website to find out how you can support them further, with regular updates on items needed, as well as further information on how to help.
Ends
Rooster’s Brewing Co. www.roosters.co.uk
Harrogate District Foodbank https://harrogatedistrict.foodbank.org.uk
Notes to Editors
About Rooster’s Brewing Company
Rooster’s Brewing Co. has always been an independent, family-run brewery, focussed on creating quality new world pale ales, with an emphasis on flavour and aroma.
It was established in 1993 by the pioneering brewer Sean Franklin, who developed a new style of beer that had, up to that point, never been tried in the UK before. At a time when most breweries were taking flavour out, Sean was trying to put more in, using imported flavourful hops from the west coast of America.
His pioneering and innovative approach began to turn heads, with Rooster’s flavour-packed beers standing out in a sea of brown beer – with its flagship pale ale, Yankee, leading the way. The awards began to pour in, with Rooster’s beers winning gold medals at the biggest and most renowned international and national beer awards.
Having won pretty much everything there was to win, in 2011 Sean decided to retire and chose to sell the brewery to Ian Fozard and his sons, Tom and Oliver, in a move that ensured Rooster’s would remain a family-owned brewery.
Ian has had an affinity with beer for over forty years, having been an active member of CAMRA since the 1970s and the founder of Market Town Taverns, which grew into a portfolio of 15 bars and pubs across Yorkshire.
Oliver, who has been brewing professionally since 2000, became the head brewer at Rooster’s, and Tom, also an active brewer, became the company’s commercial director. Oliver was awarded Brewer of the Year in December 2020 by the British Guild of Beer Writers.
In 2018, it became clear that Rooster’s was rapidly outgrowing its site in Knaresborough and in 2019 the decision was made to invest in a new state-of-the-art brewery and taproom. Finding the right location, that offered Rooster’s the opportunity to become part of the fabric of the local community wasn’t easy, but the team were delighted when the perfect space became available at Hornbeam Park in Harrogate. Over the course of 2019 and the early part of January 2020, the company created a bespoke, state-of-the-art facility that it now calls home, in a move that saw it return to the town where Rooster’s was first started some twenty-seven years earlier.
Press release from Rooster’s
For further information or images, please contact Isobel Cameron on isobel@roosters.co.uk or 01423 222311.