Sainsbury’s announced a new ‘improved’, beer competition in January.
Key improvements for the 2012 Sainsbury’s Great British Beer Hunt are a greater number of regions, the ability for brewers to decide whether to enter their beers regionally or nationally and the opportunity to sell beer and other ‘breweriana’ to Sainsbury’s customers at the Meet the Brewer exhibitions within the regional events.
With four weeks to go until the Competition closes over 150 brewers of all sizes and located across the U.K. have requested information packs and the entries are rolling in.
Richard Morrice, the event organiser is delighted.
‘I have run beer competitions for years and I get a real buzz out of it. The response to this one has been phenomenal – Sainsbury’s really understand the best ways of developing the premium beer market and this is a clear endorsement of their knowledge’.
Richard is contactable on 07836 697660 or richard@peopleenergies.com.