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5th July 2021

Sainsbury’s Scores A Summer Scorcher As Stiegl Grapefruit Radler Rolls Out

After becoming a favourite in bars, pubs and other hospitality venues around the UK, one of the world’s most thirst-quenching summertime beers – Stiegl Grapefruit Radler – can now be enjoyed at home after launching in Sainsburys.

Produced by combining Stiegl’s famous Goldbräu lager with fresh grapefruit juice, this much-revered, naturally cloudy Radler-style beer contains just 2% alcohol by volume and is available in a 500ml can with an RSP of £2.00.

An absolute must for some sun-drenched summer sipping, Austria’s famous Radler is fantastic alongside spicy dishes, fruit-forward desserts and also when utilised in beer cocktails.

To support the launch this summer, Euroboozer has linked up with a selection of bar owners, mixologists and beer writers to showcase some special summer Stiegl Grapefruit Radler beer cocktail serves.

Great examples include MEAT Liquor’s famous Radlerita, drink writer Jonathan Hatchman’s Rad Paloma, beer writer Mark Dredge’s Campari Radler and blogger Happy Skin Kitchen’s Grapefruit Beerlini.

Martyn Railton, MD of Euroboozer, said:

“Stiegl Grapefruit Radler is world-renowned and much-loved for its unassailable refreshment abilities. It is basically summer in a can so with the summer of sport, staycations and restrictions easing, we’re ecstatic that Sainsburys’ customers will be able to experience this special gift from Austria, whether on its own or in a creative beer cocktail.”

Jack Banks, Sainsbury’s Buyer for Speciality Beer and BWS Gifting, said:

“It’s been a slower start to summer but when the temperatures heat up as they have done in recent weeks, there is no better beer than Stiegl Grapefruit Radler when it comes to refreshment. It already has an iconic following around the UK and we expect our discerning customers to enjoy its unique thirst-quenching abilities this summer.”

About Stiegl 

The Stiegl brewery grew out of what was a popular beer-making guesthouse called the ‘Bräuhaus an der Gstätten’. It was first mentioned in written records on the 16th June 1492 and was located in Salzburg, Austria.

Over the past 500-plus years, the brewery has seen everything from immense joy and celebrations to fires, war and economic turmoil but throughout, it has remained, playing a huge part in the city and country’s culture and history. Even Wolfgang Amadeus Mozart guzzled a few Stiegl beers in the 18th century.

Most famously known for its multi award-winning Stiegl Goldbräu beer, Stiegl utilises a wealth of brewing experience combined with some of the most high-tech brewing equipment, processes and procedures in Europe, whilst benefiting from the finest Austrian raw materials often cultivated in the brewery’s own fields.

About Euroboozer

Started from the back of an old VW Vento in 2003, Euroboozer was set up by beer lover Martyn Railton, initially importing Austrian brands Stiegl, Schremser and Hirter. The company soon branched out across the Atlantic to bring some of the finest US craft brewers to these shores. Seventeen years on the VW Vento has gone to be replaced with offices and a warehouse in Hertfordshire.

Euroboozer now supplies some of the finest food and beverage establishments in the country and their brands include Austria’s Stiegl, a sublime selection of specialist Bohemian lager brands from the Czech Republic such as Kutna Hora, Brooklyn, Harpoon and Other Half from the US plus BlakStoc cider from Austria, which are mainstays in almost all of the UK’s best craft beer bars and bottle shops.

For further information, please contact Euroboozer on 01923 263335, visit or follow on Instagram – @euroboozer and twitter @Euroboozer.


Press release from Hungry Communication on behalf of Euroboozer