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28th June 2022

SALCOMBE BREWERY CO. LAUNCHES ATLAS, A NEW SESSION IPA

Salcombe Brewery Co. is delighted to announce the launch of Atlas (ABV 4%), a new Session IPA that celebrates the South West’s seafaring heritage. It will be available from 1st July on tap in pubs and from 11th July in 330ml cans (12 x 330ml cans RRP £24) from retail outlets, including the brewery shop and online for nationwide delivery from www.salcombebrewery.com.

Head Brewer, Sam Beaman, comments: “We are thrilled with the latest addition to our small batch range. Atlas showcases a combination of hops from across the globe, featuring British, US and Australian varieties. When it came to naming our new beer we took inspiration from the many maritime explorations and adventures that have set off from Devon, across the Atlantic, and returned with exotic ingredients. Atlas is the Greek god after whom the Atlantic is named.”

Atlas (4.0% ABV) is a session IPA created from a winning combination of British, US and Australian hop varieties. The result is a fruity ale with flavours of peach, blueberry and papaya. These tropical notes are complemented by a hoppy citrus finish and balanced bitterness. It is the perfect pint to enjoy with an ocean view and the ideal accompaniment to BBQ food.

Sam continues: “Atlas is the second beer in our new small batch range. Our first, Belgica, won gold at the SIBA awards so the pressure is on to follow it with something just as outstanding. I am confident that we have hit the mark with Atlas and it will be a fantastic addition to our range of award-winning ales.”

Salcombe Brewery’s range of beers is available nationwide in pubs and hospitality venues as well as retail outlets and online from www.salcombebrewery.com. It is available to the trade directly and through a number of key wholesalers. For further information on Salcombe Brewery Co. please visit www.salcombebrewery.com follow Salcombe Brewery Co. on Twitter, Facebook and Instagram.

Atlas will be available from 1st July on tap in pubs and from 11th July in 330ml cans (12 x 330ml cans RRP £24) from retail outlets, including the brewery shop and online for nationwide delivery from www.salcombebrewery.com. Atlas will be available to the trade in 9g casks. For full details of trade prices, please contact the brewery.

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Notes to Editor

  • Award-winning, SALSA accredited Salcombe Brewery Co. produces a range of premium cask ale and keg products at its innovative Estuary View brewery which nestles in the Devon countryside above the world famous Salcombe Estuary.

  • The site also boasts a well-stocked brewery shop and taproom. Visitors can purchase beer and branded merchandise, fill up growlers and enjoy tours and tastings.

  • Salcombe Brewery Co.’s Heritage range of traditional British cask and bottled ales were the first beers produced by the brewery. This range has developed over time with tradition, quality and provenance at the heart of every pint. Brewed to satisfy the demand for quality fresh real ale, the range includes Devon Amber, Salcombe Gold, Shingle Bay, Seahorse and Lifesaver.

  • Salcombe Brewery Co.’s Discovery collection of keg products has been created to meet the expectations of the ever-curious craft beer consumer. This rapidly expanding range includes Breeze, Salcombe Pale Ale, Salcombe Pilsner, Sun Drop, Island St Porter and Ocean Cider.

  • The surrounding coastal environment is hugely important to Salcombe Brewery Co. and is reflected in its seahorse branding. The Salcombe Estuary is one of the few places in the UK where you can find the rarer of the two species of seahorse and Salcombe Brewery Co. has partnered with The Seahorse Trust to raise funds to support these endangered creatures.

  • Constantly improving its sustainability credentials is a core objective for Salcombe Brewery Co. and as part of this ambition it recently eliminated all plastic from its packaging.

  • To support its innovation and rapid growth, Salcombe Brewery Co. recently invested in an additional site in South Devon which now houses its own bespoke bottling and canning plant.

  • Salcombe Brewery’s range of beers is available nationwide in pubs and hospitality venues as well as retail outlets and online from www.salcombebrewery.com. It is available to the trade directly and through a number of key wholesalers.


Press release from Salcombe Brewery

For further information, photography or an interview with either John Tiner, Chairman of Salcombe Brewery Co., Jordan Mace, Managing Director or Head Brewer, Sam Beaman, please contact: kath@rawfoodanddrinkpr.co.uk