Devon-based Salcombe Brewery Co. is thrilled to announce its award-winning Shingle Bay golden ale is now available to buy in select Waitrose stores across the West Country. Known for its easy drinking style and crisp bite, Shingle Bay (ABV 4.2%) has a fruity aroma of blackberry and spiced fruit.
The initial six Waitrose stores where Shingle Bay will be stocked are as follows: Exeter, Holsworthy, Okehampton, Salisbury, Saltash and Sidmouth.
Jordan Mace, Salcombe Brewery’s Managing Director, comments: “Securing a listing in Waitrose has been a longstanding ambition for us and we’re incredibly proud that Salcombe Brewery will now feature alongside the other premium brands in its portfolio. As a team here we’ve worked extremely hard to achieve this.” He continues: “We’re looking forward to introducing Shingle Bay to a new audience through this leading retailer.”
Waitrose Beer & Cider Buyer, Jourdan Gabbini added: “We are delighted to introduce Salcombe Brewery’s Shingle Bay to our South West stores. It’s no secret that Devon is a region full of fantastic producers and we are proud to be able to offer Shingle Bay to our customers at Waitrose.”
This exciting development follows a flurry of awards for Salcombe Brewery Co. Island Street Porter and Pilsner both won a Silver in the taste category of the recent World Beer Awards. At the 2024 Great Taste Awards, Its Seahorse was awarded a 2-star and its Devon Amber a 1-star. Over the past two years, the brewery has received an impressive 30 medals for its diverse range of beers.
SALSA accredited Salcombe Brewery Co. produces a range of premium cask ale and keg products at its state of the art Estuary View brewery which can be found in the Devon countryside above the world famous Salcombe Estuary.
Salcombe Brewery has joined forces with The Seahorse Trust to help conserve these amazing animals, donating 5p a bottle towards their work. This innovative brewery, which was established in 2016, is also partnered with the Devon Environment Foundation.
Explore the full range of beers at salcombebrewery.com. Salcombe Brewery Co. has introduced a new ‘Pick & Mix’ offering, with the opportunity to pick 12 or 24 cans from the Discovery range or 12 bottles from the Heritage range. The range is available on a next day delivery service.
For further information on Salcombe Brewery Co. please visit www.salcombebrewery.com or follow Salcombe Brewery Co. on X, Facebook and Instagram.
High res images are available here.
For further information, photography or an interview with either John Tiner, Chairman of Salcombe Brewery Co., Jordan Mace, Managing Director or Head Brewer, Sam Beaman, please contact:
Hanna China at RAW Food and Drink PR on hanna@rawfoodanddrinkpr.co.uk; Mobile: 07702 031956
Notes to Editor
- Salcombe Brewery Co.’s Heritage range of traditional British cask and bottled ales were the first beers produced by the brewery. This range has developed over time with tradition, quality and provenance at the heart of every pint. Brewed to satisfy the demand for quality fresh real ale, the range includes Devon Amber, Salcombe Gold, Shingle Bay, Seahorse and Lifesaver.
- Salcombe Brewery Co.’s Discovery collection of keg products has been created to meet the expectations of the ever-curious craft beer consumer. This rapidly expanding range includes Breeze, Salcombe Pale Ale, Salcombe Pilsner, Sun Drop, Island St Porter and Ocean Cider.
- The surrounding coastal environment is hugely important to Salcombe Brewery Co. and is reflected in its seahorse branding. The Salcombe Estuary is one of the few places in the UK where you can find the rarer of the two species of seahorse and Salcombe Brewery Co. has partnered with The Seahorse Trust to raise funds to support these endangered creatures.
- Constantly improving its sustainability credentials is a core objective for Salcombe Brewery Co. and as part of this ambition it recently eliminated all plastic from its packaging.
- To support its innovation and rapid growth, Salcombe Brewery Co. has invested in an additional site in South Devon which now houses its own bespoke bottling and canning plant.
- Salcombe Brewery’s range of beers is available nationwide in pubs and hospitality venues as well as retail outlets and online from www.salcombebrewery.com. It is available to the trade directly and through a number of key wholesalers.