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3rd October 2022

Sam Bourke joins Fuller Smith & Turner as Retail Marketing Director

Fuller, Smith & Turner, the premium pubs and hotels business, is delighted to announce the appointment of Sam Bourke to the position of Retail Marketing Director. Sam will join the Fuller’s business on 28 November 2022.

Sam joins Fuller’s from her current role as Marketing Director at sushi and bento brand Wasabi. She has a long pedigree in the licensed retail sector having previously held marketing roles at The Restaurant Group and ETM Group. Sam is also a non-executive director of Wireless Social, the hospitality wi-fi and analytics specialists. She is highly regarded in the hospitality sector and is well-positioned to take Fuller’s existing brand, digital and in-pub marketing activity to the next level.

Simon Emeny, Chief Executive at Fuller’s, said: “I’m delighted to welcome Sam to the team. She brings with her a wealth of knowledge of hospitality retail marketing and a laser-like focus on the consumer. She will be a great cultural fit and I’m excited to see how she develops our marketing in the coming months.”

Sam Bourke added: “I am thrilled to be joining Fuller’s Executive Team. Fuller’s has an incredible heritage, with a real commitment to giving its customers a distinctive and memorable experience. I am looking forward to bringing the true Fuller’s experience to life by transforming the way we engage with our customers as we innovate for the future. Fuller’s is a business I have long admired and I’m looking forward to being an integral part in the next stage of its history.”


Fuller’s in a nutshell:

Fuller, Smith & Turner PLC is the premium pubs and hotels business that is famous for beautiful and inviting pubs with delicious fresh food, a vibrant and interesting range of drinks, and engaging service from passionate people. Fuller’s has 207 managed businesses, with 1,030 boutique bedrooms, and 178 Tenanted Inns. The estate is predominately located in the South of England (44% of sites are within the M25) and stretches from our London heartland to the Jurassic Coast via the New Forest. Our Managed Pubs and Hotels include 16 iconic Ale & Pie pubs, seven stunning hotels in the Cotswolds, and Bel & The Dragon – eight exquisite modern English inns located in the Home Counties. In summary, Fuller’s is the home of great pubs, outstanding hospitality and passionate people, where everyone is welcome and leaves that little bit happier than they arrived.

Social Feeds:

Website –

Facebook – @FullerSmithandTurner

Instagram – @Fullers

Twitter – @Fullers

LinkedIn – fuller, smith & turner

Press release from Fuller, Smith & Turner P.L.C.

For fruther information, please contact:

Georgina Wald         020 8996 2198  

Alice Monteath         020 8996 2074