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8th July 2024

Sam Claflin, Michael Ward, and Claudia Jessie amongst guests at The House of Peroni: Silverstone for the British racing weekend

  • Peroni Nastro Azzurro 0.0% brought Italian passion and flair to the legendary Silverstone track today in celebration of its partnership with Scuderia Ferrari HP
  • The House of Peroni: Silverstone hospitality area included a welcome speech from Simone Caporale, delicious Peroni Infusion cocktails, an Aperitivo hour
  • This follows the recent appointment of Charles Leclerc as the first ever global brand ambassador of Peroni Nastro Azzurro 0.0%

Premium Italian beer brand, Peroni Nastro Azzurro 0.0%, today brought Italian flair to Silverstone to celebrate its global partnership with Scuderia Ferrari HP and mark the British racing weekend.

The two iconic Italian brands, synonymous with Italian passion and style, came together to introduce The House of Peroni: Silverstone to the iconic racing event, hosting fans and celebrities including Daisy Jones & The Six star, Sam ClaflinTop Boy actor, Michael Ward, and Bridgerton actress, Claudie Jessie who all enjoyed watching the race and drinking Peroni Nastro Azzurro from the Italian inspired terrace.

Other guests in attendance at The House of Peroni: Silverstone included Calum Scott, Pixie Geldof, Oliver Cheshire, Sam Webb, Kola Bokinni, Toheeb Jimoh, Dannie Norman, and Thurston Reading.

Following the recent appointment of Charles Leclerc as the first ever global brand ambassador for Peroni Nastro Azzurro 0.0%, The House of Peroni: Silverstone offered guests front row seats to the racing action, whilst enjoying the refreshing taste of Peroni Nastro Azzurro 0.0% and Peroni Nastro Azzurro.

Ahead of the race, guests were able to meet racing driver, Charles Leclerc and tour the paddock.

Peroni Nastro Azzurro 0.0% is the latest no-alcohol category innovation from Peroni Nastro Azzurro. Crafted with superior Italian ingredients, Peroni Nastro Azzurro 0.0% offers the same uplifting, crisp and refreshing Italian taste, with 0.0% alcohol.

Earlier this year, Peroni Nastro Azzurro 0.0% announced its multi-year, global partnership with Scuderia Ferrari HP, which brings together two iconic Italian brands synonymous with passion and style. The affiliation aspires to elevate the racing experience for fans around the world.

Asahi Europe & International is committed to promoting responsible drinking and supports the increased consumer demand for alcohol-free beverages. Peroni Nastro Azzurro 0.0% invites consumers to feel free to live every moment, safely, and in style. Inspiring them to drink less, by providing an aspirational choice which suits their lifestyle.


All images can be found here

For pictures or further information, please contact the Peroni Nastro Azzurro PR team:

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