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15th February 2013

SAMBROOK’S LAUNCHES THE BREWERY’S FIRST CRAFT KEG

Battersea-based brewery, Sambrook’s, is delighted to annouce the launch of the brewery’s first craft keg, Sambrook’s Pale Ale
(4.5% ABV), in ten London stockists. Mixing traditional English cask brewing with continental lagering techniques, Sambrook’s Pale Ale is a beer born out of innovation.

Sambrook’s brewery founder Duncan Sambrook comments: “You only have to visit one of the growing numbers of craft beer bars across the capital to realise how popular craft keg beer is. But, with the exception of a handful of notable cases in the UK, this has primarily been the domain of the American and European craft brewers. So we thought it would be great to create our own unique product in keg.”

Over three months in development, Sambrook’s has taken a traditional English Pale Ale recipe and merged this with a German lagering technique called Kräusening. Maturing for three weeks in a pressurised vessel, the beer develops its own carbonation, while keeping all of the fantastic flavours you would expect from Sambrook’s ales. The beer is unpasteurised and unfiltered so has a natural haze – just as nature intended.
Sambrook’s Pale Ale stockists include: Ales and Tails, Twickenham; The Cut Bar, Waterloo; Defectors Weld, Shepherds Bush; The Draft House, Northcote Road; The Draft House, Tower Bridge; Manor Arms, Streatham; Sebright Arms, Bethnal Green; The Strongroom, Shoreditch; The White Horse, Parsons Green; and Sambrook’s brewery bar, The Boadicea.
This launch comes eight weeks after the Cask Ale report shows definitive growth in Cask Ale for the first time in the history of the Cask Report. This year’s report announces that 54% of people choose Cask Ale because there is more variety and flavour than other mainstream beers and 37% because they want to consciously support a local business.

Tasting notes:
Using only the best Maris Otter pale malt, the beer is golden and naturally hazy. Packed with a blend of hops from the UK and New Zealand, the beer has a zesty aroma with a crisp, dry finish. The beer is unpasteurised, unfiltered and deliciously carbonated.

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For further information, please contact Julie at Story PR
(julie@storypr.co.uk / 0207 268 6824